Adidas has started public trials of its UltraBOOST DNA LOOP trainer which is “endlessly recyclable” and created as part of the company’s drive to put an end to plastic waste.
The UltraBOOST DNA LOOP trainers have been designed by Adidas so that they can be recycled at the end of their life and remade into brand new trainers. The trainers will now be tested by 1,500 runners to determine how the company’s Made to be Remade system of selling and returning will be launched commercially in 2021.
“We believe we have to design the product of the future now but we can’t get there alone.”
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“Importantly, the whole concept of ‘Made to be Remade’ will only work if we can complete the loop, and we don’t control every part of that process,” continued Carnes.
“The return of the shoes is the most crucial factor in making this a success so the specially created digital experience for this release is designed to test and refine the process we have before we take this out to the wider world.” – James Carnes, vice president of brand strategy at Adidas
Each UltraBOOST DNA LOOP trainer is entirely made from one material, Thermoplastic polyurethane (TPU), and is assembled using a heat process rather than glue. This means that they can be returned to Adidas once they are worn out and ready to be recycled, and remade into new trainers to be used once again.
