Gearnews has reported that Allen & Heath is poised to buy Traktor from the troubled Berlin-based firm. At this point, it all seems to be hearsay, as the story doesn’t appear to quote any sources, but the revelation is certainly very interesting.
Selling off its DJing arm certainly makes sense since the company announced job losses and a need to create a “unified platform” last year.
The German company has spent a fair amount of time in the headlines of late that eludes to things not going all too well at NI right now. Daniel Haver and Mate Galic’s recent step down to make way for new leadership seemed to sum things up, following its response to systemic racism, bias and inequality and the decision to backtrack on the move to discontinue its ‘legacy’ software.
As for what this would mean for Allen & Heath, a move into digital DJing and hybrid control that is currently dominated by Pioneer DJ actually makes perfect sense and could bring about some very exciting new developments. It may even see the involvement of Richie Hawtin if this acquisition/partnership should take place.
If the sale of the DJing arm is in the pipeline it may well interest other companies which could include the likes of Behringer, Novation, Ableton, and maybe even Apple. Who knows?!
We will bring you more news on this story if/when it becomes available.