The 22nd edition of the Amsterdam Dance Event (ADE) takes place October 18th-22nd in the Tolhuistuin, Brakke Grond and Melkweg venues with the DeLaMar Theater taking centre stage.
After 16 years in the Felix Meritis, the Amsterdam Dance Event, an initiative of Buma, will be moving to the DeLaMar Theater this year to allow major renovations to take place in its old venue. The DeLaMar is ideally situated next to the Leidseplein and De Melkweg and will also allow the event to bring previously separately-housed events such as ADE Dance & Brands under one roof.
“Having been sold out for the last seven years, plus with more delegates coming from an ever greater number of countries, especially Korea, China, Africa, India and South America, the renovation of the Felix Meritis offers us an opportunity to try a different venue,” ADE director Richard Zijlma, said. “We are excited and optimistic about the new conferencing and networking possibilities that the Nieuwe DeLaMar Theater offers, and we’re confident that delegates will find it a spectacular and inspiring space.”
New ticketing system
ADE has also introduced a new ticketing system this year that allows delegates to choose between day and night time activities with a 5-day Daytime-only pass now available. The classic 5 Days/Nights passes are also still on offer for delegates who want to embrace the vast range of business and entertainment possibilities that ADE offers each year.
Spotlight on Morocco
The 2017 panel program is coming together with Morocco under the spotlight in this year’s ADE Global View. The North African country currently hosts 15 festivals each year including Atlas Electronic, Oasis, MOGA, Transahara and Beyond Sahara that are almost exclusively dedicated to electronic music, plus a range of large events featuring world music (Gnaoua), jazz (Jazzablanca) pop (Vertigo) and sacred music at the Fes Festival of World Sacred Music. This forward-looking and liberal-minded country also has a healthy club scene with venues specialising in house music (Tamasis), hip hop (555 Marrakech) and techno (Pacha Marrakech, Amnesia) thriving throughout the country.
ADE’s conference schedule will also feature We’re Calling It Ethnotronic covering the growing electronic scenes in South America, Africa and parts of Asia where musicians are mixing local sounds with dance floor beats, Who’s Stealing Our Best Songs?, looking at the land-grab by publishers as IP rights on classic sounds from the 80s expire.
Since its inception in 1996, ADE has grown into a globally renowned platform for the international dance and electronic music scene. The festival is the perfect place to spot the latest musical trends and emerging talents, as well as hearing the most recent work of both electronic music pioneers and current superstar acts. In addition to the extensive line-up of the ADE Festival, the ADE Playground offers music enthusiasts a large and varied daytime program including exhibitions, in-store promotions, pop-up stores and film screenings all over the city center. The business aspect of the event (ADE Conference) is recognized as the most important of its kind, presenting a broad range of conferences and networking opportunities that focus on music and technology, VJs & visuals, sustainability, dance & brands, harder dance styles, new talent and the education of students.
For more information about ADE: www.a-d-e.nl
The Amsterdam Dance Event is organised by the Amsterdam Dance Event Foundation, an initiative of Buma.