Leading sound company Loud Professional and The Proud Group, owner of London’s most spectacular and innovative cabaret clubs and restaurants, have partnered to bring a very special series of parties with cutting edge sound technology to London’s club scene.
Launching on August 9th at Proud’s West End superclub, Proud Embankment, with Art Department, Agoria, Supernova and DJ Sneak confirmed for the first three dates, and more top names to be announced, Project Loud is set to become one of the Top 10 club nights in the world.
Project Loud is a unique collaboration that has been on the cards for some time.
Project Loud is for those who demand extra, for music lovers who won’t compromise on their values and want to experience sound at the highest possible levels. It is a party that will be unlike any other you have ever experienced.
At the heart of each event will be Loud Professional’s next level sound system, respected as the best in the world, and seen everywhere from DC10 in Ibiza to Movement festival in Turin, offering safe, specialised spaces for music lovers to dance until they drop.
Loud Professional are a young and innovative company representing the best in production, music and delivery and the highest standards of service and setting. They are the go-to company for International live music events and have worked with everyone from Extrema in Belgium to Paul Kalkbrenner.
Now, they have designed a bespoke sound system, developed by the best minds in audio production, and partnered with Powersoft amplifiers, resulting in stunning sound clarity and quality, and forming a unique basis for world class parties.
Valerio Cherubini, Owner and Founder of project integrator, Loud Professional, explained: “For the last few years we have been extensively testing Powersoft gear, especially the X Series, and have had our best ever results. Powersoft and Armonía are often behind the best the Loud Professional performances, as they deliver something truly unique to the audience.”
Alex Proud, Owner and Founder of The Proud Group says:
“I am thrilled to be working with Loud Professional to create an exceptional experience for serious partygoers. At Proud we have always embraced innovation and welcomed new ideas, so that we can continue to provide our customers with that rarity: an unforgettable night out.
With Project Loud we will have the best sound system of any London club, alongside the most spectacular shows you can see in the West End, in the biggest and most prestigious cabaret club in the UK.”
Having found a prestigious venue that shares their vision in Proud Embankment, Project Loud is set to become a staple for the musical diet of the real party people of London. Mobile phones will not be allowed on the dance floors of Project Loud events, cameras will be covered on entry, and each party will enlist the world’s top three visual mapping and lighting producers as well as Special Altitude Dance Performance.
The Project Loud team explains, “We believe in dressing to dance, and feeling comfortable in the environment. We specialise in setting the right vibes, and making our guests feel safe, and happy. We use specialists to protect the integrity of our events, because we stand by our belief in always having the perfect mood. We are vibe specialists, we do not accept drunks, harassment, or any form of abuse. This is an event for the real party people!”
PROJECT LOUD LINEUP DETAILS:
The launch event on August 9th sees Canadian underground tastemaker Art Department bring his vital house sounds alongside Goldcap, Laila M and A.D.A.M. b2b Daf. Bank holiday Sunday August 25th, 2pm – 5am, then welcomes French techno icon Agoria and Italian pair Supernova, with Gauthier DM, Momus, London’s very own Legendary Huw Mitchell, from the Konflict crew b2b AOB and A.D.A.M also playing. Last of all on September 6th is Chicago house specialist DJ Sneak, with (another very special act TBC), Who, Ibiza’s number 1 rated Resident DJ Marco Loco, and one of London’s best up and coming producers, Steve Glass.
PROJECT LOUD PHILOSOPHY – Our Philosophy is simple, no phones, sexy people and rave!
NOTE: we are vibe specialists, we do not accept drunks, harassment, or any form of abuse. Also our specialist selectors, with years of experience ensure that the right vibe for our events, so if you don’t get in, take the hint! This is an event for the real party people!
Dress Policy: Dress to dance, what you love, we love!
LIMITED VIP TABLE BOOKING on 07818583802
Tickets £35 from skiddle.com [ONLY 600 TICKETS // EXCLUSIVE]
Proud Embankment is an iconic venue located directly under Waterloo Bridge. It is the largest cabaret club and restaurant of its kind in the UK with a 750 capacity over two floors. This unique and glamorous club hosts some of London’s most spectacular nights, with top class DJs and exclusive live acts featuring world-class cabaret and circus performers. Restyled with a superluxe interior, the club has three dedicated cocktail bars, with a mezzanine balcony and multiple VIP areas, and a grand double-height atrium capable of accommodating spectacular aerial performances, Proud Embankment hosts unforgettable and incredible nights
Proud Cabaret Embankment
8 Victoria Embankment (Under Waterloo Bridge – North Bank)