Artiphon releases Orbacam, enabling Orba players to instantly create augmented musical videos

Artiphon’s Orbacam expands the popular Orba instrument into a creative multimedia studio. Orba players can link their phones and begin transforming their songs into augmented video creations. Orbacam lets players lay down multilayer loops and enhance their videos with musically reactive visual effects.

Orbacam lets you create a musical selfie on the go, add a meditative tone to your morning coffee, or compose the orchestral score for sunset in real time. The results are colorful, highly-shareable musical videos that sync automatically with whatever you’re playing on Orba.

Orbacam was inspired by Orba users themselves. As Artiphon’s team saw thousands of social videos created by Orba players from overjoyed kids to experienced influencers, producers, and musicians, they wondered what they could do to make the process even easier and more engaging. Based on their findings, they developed Orbacam to expand the multimedia capabilities of the already beloved instrument.

With Orbacam, it’s easy to jump between Drum, Bass, Chord, and Lead modes. The sounds and visual effects are baked right into the video export, no audio routing or post-production required. You can even mix in your phone’s microphone to sing or rap over your beat, shoot video as you play live, or import videos and photos from your camera roll to add a soundtrack after the fact.

“We believe that music is always a multisensory experience, and we designed Orbacam as an auditory, visual, and tactile experience that anyone can play immediately. We’ve seen the power of synchronizing music with social content, but almost all of that is just pasting someone else’s song on your video. Now people can create music videos that are entirely their own.” – Artiphon founder and CEO Mike Butera

In addition to Orba and Orbacam, Artiphon’s highly intuitive instruments include a recent collaboration with Snap on an AR lens called Scan Band. Artiphon imagines music-making as an activity that fits into everyone’s lives, no matter their level of ambition or skill.

To find out more information you can visit the company’s website HERE


About the Author

Director and DJ, Ian French (Naif) is passionate about every genre of music from Breakbeat, to Drum & Bass, to Techno and House. A man that lives in a world of beats and bass, and total confusion about life!