Globally we are producing nearly 800 million tons of plastic every year, and disposing 8 million tons of that into the oceans. More than 70% of our planet is covered by ocean, and yet only around 4% is protected. There is a growing urgency that things need to change.
Championing this movement is electronic duo Audiofly aka Anthony Middleton and Luca Saporito. Having established a creative empire with two record labels and their Flying Circus global party brand, they are now collaborating with bespoke watch specialist Titan Back and the non-profit charity Pelagic Life to help protect the oceans.
“This project has been over two years in the making and we are ecstatic it’s finally seeing the light of day. It means everything to work on a project that puts the safeguarding of our oceans at the forefront and might ultimately inspire other people to be more environmentally conscious. We live in an age where picking a cause that resonates with you has become of paramount importance. More importantly, the process has made us much richer people with a wider perspective. Knowledge empowers you and we have experienced it first hand. We would love this project to have the same effect on the people we are presenting it to and ultimately cause a chain reaction across the scene” Audiofly
Working together to create a limited edition watch, Audiofly and Titan Black will be donating 50% of the profit from each sale to the Pelagic Life Trust. Based in Mexico, Pelagic Life is a non-profit marine conservation trust set up to protect the biodiversity of the ocean. In 2011 they introduced The Open Ocean Safari, a safe and sustainable shark dive operation. With the goal of preventing the local fisherman from killing the fauna of the deep blue, and enticing them with potentially higher income from sustainable shark diving tourism. They are also developing a special Sea Food app, which will help Mexican consumers choose sustainable and healthy seafood with local names and information.
Launching their creation in style, the duo have partnered with the Miami Edition Hotel to host a dinner for thirty people during Miami Music Week, and are at the forefront of the tackling the plastic epidemic with their Stay Plastic Free campaign.