Beatport and gaming platform PIXELYNX partner to create Synth Heads

Beatport, the global leader of music for DJs, producers, and their fans, and PIXELYNX, the new (metaverse) gaming venture from electronic music mavericks Joel Zimmerman aka deadmau5 and Richie Hawtin, announced today the release of Synth Heads, a series of generative NFTs. The first series of 3,030 unique Synth Heads NFTs will be available to buy on Thursday 27th January via a dedicated Beatport landing page.

The Synth Heads series imagines a world where synthesizers come alive after the creators go to bed. Synth Heads forms a narrative in which each generative NFT is a unique character all its own. The characters are BØB, Lynn, Pauline, Oscar, Seq-Ee, and Dax 7. The group of living synths are preparing for their own musical adventure bored by the uninventive use of preset sounds by their owner. The synths get connected whenever they have the bedroom studio to themselves.

Synth Heads are created using a process called Generative Art, which algorithmically generates new ideas, forms, shapes, colours or patterns. This process ensures each NFT is completely unique, with some having more rare qualities than others. The series generation pays homage to synth culture, a cornerstone of electronic music creation and performance, whilst also celebrating music instrument history – going all the way back to the first analogue synth created in 1965. Rising, an international creative studio, was the design lead for the project and executed the generative script for the collection.

Owning the unique digital collectable Synth Heads will give collectors exclusive access to a range of benefits including, but not limited to, becoming members of the Synth Head community, special passes to festivals, unlocking future utility in the Beatport ecosystem and beyond, as well as future NFT and metaverse experiences.

“Beatport has been an early adopter and supporter of the NFT space, as have PIXELYNX founders deadmau5 and Richie Hawtin,” said Inder Phull, CEO of PIXELYNX. “Together we’ve created a special collection for electronic music fans that captures the unique culture of synthesizers in a creative and fun way.”

Robb McDaniels, CEO of Beatport said, “Teaming up with PIXELNYX has enabled us to create a truly unique NFT offering, one which celebrates electronic music culture while providing fans with a value long after the initial purchase. Synth Heads are music fans’ all-access pass to shows, music, the metaverse and more.”

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About the Author

Director and DJ, Ian French (Naif) is passionate about many genres of music from Breakbeat and Drum & Bass to Techno and Electronica. A man that lives in a world of bass and beats, Ian is an obsessive collector of music and a true geek at heart, with many years spent in application design.