Asia-based communications platform launches global operations

BLEACH – a brand new agency specializing in integrated communications, worldwide events and artist tours, has landed in Asia, commencing operations across the globe. With an emphasis on the Asia Pacific region, Bleach will be opening offices in Ho Chi Minh City, Vietnam, and Singapore. The platform will be offering a full spectrum of services, ranging from strategic communication planning and execution, international brand expansion and crisis management – to event organization, showcases and Asia tours for global artists. To kick start its operations in 2020, Bleach will be embarking on a world tour landing in global clubbing hotspots and spreading good vibes from Belgrade and Ibiza, to Bangkok and Tokyo.

Bleach is founded by Gorana Romcevic, a communications and event expert with over 15 years of experience in Europe and Asia and a former Communications Director of Vietnam’s Epizode Festival. She will be running her global team of experts, and a wide portfolio of clients from the spheres of Electronic Music, Entertainment and Lifestyle. Bleach Agency’s clients so far include French tastemakers Yoyaku, Sydney’s infamous Subsonic Festival and Cymatiks, a brand new event concept by Agents of Time, Hiveh and Sagrado, that aims to make the sound visible.

Gorana is internationally recognized for designing and running complex integrated campaigns, leading some of Asia’s most forward-thinking entertainment projects; as well as for her outstanding global network and contribution to the growth of electronic music culture in challenging regional markets. After handing numerous lifestyle clients in her hometown of Belgrade, Gorana started her journey into Asia when she took over Bangkok’s well-respected electronic music venue: GLOW club. Gorana was also the former Communications Director at Vietnam’s EPIZODE Festival and was responsible for its rapid growth and international brand expansion by handling global PR, end-to-end organisation of promotional tours in 25 Asian cities, along with regional DJ bookings.

“My love for Asia started when I landed in Bangkok for the first time ten years ago. Connecting cultures and bringing new music and good energy to people has always been my biggest passion. When you blend these together, you get Bleach – a unique platform that will be providing 360 communications services and spreading fun worldwide. We have a strong and proven track record with regional press, promoters, artists, agencies, influencers and electronic music enthusiasts. We at Bleach Agency will be sealing Asia’s position as one of the destinations where electronic music thrives and has more to offer. To achieve this goal, Bleach will be bringing music and art trends to Asia and at the same time, presenting local ones internationally, while nurturing the spirit of togetherness and providing excellent service to our clients. We have many exciting projects in the pipeline, and can’t wait to share more info soon!” said Gorana Romcevic, Bleach founder and CEO.

Bleach services

Public Relations: Strategic communication planning and execution (strategy, materials, Social Media influencers, press events), Media Relations, Image building, Internal PR, Crisis management
Marketing and branding: International brand expansion, Creative solutions
Digital: Social Media campaigns and content planning and execution, digital ads, social media management
Copywriting: Crafting captions and engaging copy for digital and print materials
Visual: Creating and producing graphic and video content
Branded pre-parties and showcases: organization, coordination worldwide
Bookings of the regional acts, for the events in Asia/Australia
Tours of international artists in Asia
Lectures and trainings from the communications domain

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About the Author

Loves long walks along the beach, holding hands and romantic 80's power ballads, partial to electronic music and likes to make the odd mix or two.