The music industry has no doubt been shocked by the coronavirus like many other industries out there. Although times may be tough, even amid a pandemic, now more than ever, we need to address the issue of plastic pollution. With the use of personal protective equipment (PPE) extrapolated by the ongoing pandemic and around 60% of disposable masks ending up in the ocean, the Bye Bye Plastic Foundation found it paramount to find a solution that would address the issue within its beloved music industry and beyond. Not only was it important to come up with an idea to tackle the issue at hand, but also to educate and encourage a music-oriented audience to embrace a sustainable solution.
Armed with a vision, the Bye Bye Plastic Foundation went looking for a partner in a good deed. Early on in their quest, they stumbled upon MasksForMusic and it was a match made in green heaven. Soon after, a reusable mask was born.
Fast forward to today. Together, the Bye Bye Plastic Foundation and MasksForMusic have created an eco-mask designed with the music industry and the planet in mind. Woven with love from eco-cotton and hand-made ethically in fair trade conditions, the double-layered masks have a conscious and safe future in mind for the music industry. To further embrace sustainability, a carbon-offsetting system has been implemented for all masks sold, and packaging is entirely plastic-free.
Most importantly, MasksForMusic is not looking to turn a profit, the initiative is one that is solely committed to supporting the music industry. Here’s how sales are being divided: 50% of sales go directly to the artist, music industry professional, venue or organization. 21% goes towards production and packing costs, 19% for operational and distribution costs and the final 10% is donated to charitable partners. The initiative further looks to raise awareness surrounding the impact on the music and live events industry and answer a specific ongoing public need for protection against infectious diseases while keeping money in the music industry.
Take Your stance against single-use PPE & for the music industry by purchasing a mask here.