Bye Bye Plastic Foundation holds ‘Clean The Beat’ event at ADE

Clean The Beat (CTB) is a new global event series of artist-led, musically-powered beach and city cleanups, with clearly identified goals for the  plastic collected. Having launched with a successful premier event in Miami, Florida where over 100 participants including 16 DJs collected a massive 1425 kilos of trash, Bye Bye Plastic Foundation continues the momentum of their mission by announcing their second iteration to take place on the canals of Amsterdam this during this year’s much-awaited ADE.
Bye Bye Plastic Foundation, co-founded by Vivie-Ann Bakos (aka BLOND:ISH) & Amsterdam-based Camille Guitteau, is on a global mission to eliminate single-use plastic from the music industry. Since their establishment as a nonprofit organization in 2020, Bye Bye Plastic has launched successful social awareness campaigns including initiatives like the Eco-Rider that has gathered the support of over 1,500 DJs around the world in their call to reduce plastic waste backstage, in green rooms, and in the DJ booth.
The Clean The Beat program, which was formed out of a series of organic cleanups held from Berlin to Tulum now anchors into its 3 pillars of value including: music industry involvement, data collection for vital research & impact awareness, and most importantly, plastic circularity to extend the life cycle of plastic by inserting it back into the economy.
Clean The Beat: Amsterdam will be produced in partnership with local cleanup organization, Plastic Whale who will use all plastic (PET) bottles collected during the cleanup to be turned into ‘Circular Furniture,’ a sustainable and innovative furniture collection made by Vepa.
Additional partners include The Heartfeldt Foundation founded by Dutch DJ, Sam Feldt, that promotes a conscious lifestyle & supports local sustainability initiatives based on their “Give, Do, Inspire & Empower” framework.
As a supporter of the Eco-Rider, Sam Feldt will headline the event with an intimate musical set alongside other Dutch DJs including Parallels, Share aka Sharon Pieksma, most famously known for her participation in the Miss Universe 2019 pageant representing The Netherlands in which she shocked the audience with her national costume that was created from all plastics she collected from the canals with school children, and more.
The music program will take place on the canals as the cleanup is in progress, and will be recorded & streamed on BLOND:ISH’s network ABRACADABRA on Twitch. The global stream will also be a fundraiser with a goal to raise five thousand euros to kick off Bye Bye Plastic’s Road To A Million campaign – a crowdfunding effort to subsidize plastic-free trajectories for events & festivals and create more educational and awareness programs.
Clean The Beat: Amsterdam will take place on Thursday, October 14th starting at Waterkant and ending in Westerpark. The cleanup will be 2 hours long, followed by a plastic-free happy hour and continued DJ sets. All participation is donation-based with options to reserve single tickets or private boats for groups. Due to limited capacities, the event is limited to 100 participants.
Tickets HERE.