CRi – ‘Stunning’ New Cinéma Vérité Video From Montreal Producer

Electronic music producer CRi (producer Christophe Dubé) recently released his latest EP Someone Else on TOKiMONSTA’s Young Art imprint. CRi describes “is about hurrying up to conquer an unaccomplished dream without taking the time to think about where it’ll bring us.” The video is a cinéma vérité look at life in the Northern Quebec mining town of Fermont, and was directed by Didier Charette.

CRi is a self-taught composer and DJ who sites artists including Jamie XX, Caribou and Moderat as influences, and is quickly carving his own path from their footsteps. Hailing from Montreal, he is known for his cinematic original tracks and his creative output is a reflection of his home city’s diverse culture. He describes the tracks on Someone Else as “introspective thoughts expressed through music,” and the album brings Montreal’s signature sound of house synths, syncopated snares and fluid basslines into a new era.

Many of his collaborators come from within Montreal’s rich music community. His 2016 Tell Her EP was covered by Nowness, Noisey and more and featured collaborations with Montreal vocalist Odile Myrtil and producer Ouri, who both return on Someone Else by collaborating with CRi on “My Place” and “Rush” respectively. “Keep It Real” is anchored by vocals from another Montreal singer / songwriter, Jesse Mac Cormack, who has been garnering praise for his solo work recently too.

CRI wrapped a sold out North American club tour with TOKiMONSTA earlier this year, and will be on the road soon including performances at Lighting In A Bottle & Osheaga Festival.