The first fashion collaboration between two techno labels, Customized Culture by ANDATA and Tragedie by Teenage Mutants have joined forces to release a collaborative fashion collection.
The collaboration is about combining the identities of both labels and expressing them in a common design style. The techno background of both labels shapes the designs and the product selection. The joint collection includes two t-shirts and a sweater. Perfect for raves as well as open airs. Fashion has been an important part of the techno movement since the beginning. For this reason, the two labels want to offer their fans not only music but also high-quality fashion that goes far beyond merch.
For Customized Culture and Tragedie, in addition to the high design and quality standards, sustainable production of the products is a priority. Therefore, all items are made of 100% organic materials and were produced under fair trade conditions.
For the shooting, the two parties got none other than the Berlin techno luminary Bernhard Enste, known as Komet. The combination of the young raver models as well as the techno pensioner depicts the diversity of the scene and also shows that not only music but also fashion can work across generations.
The fashion of the Hamburg label Customized Culture is already worn by DJ’s like Rüfüs du Sol, Dennis Cruz, Solardo, Anfisa Letyago, Mat.Joe or Toto Chiavetta and is a household name for many in the techno scene. The label perfectly combines music, fashion and events and is one of the emerging labels in 2021.
Tragedie is the new label of the successful techno DJ’s Teenage Mutants, who are one of the best-selling techno DJ’s on Beatport and have already released on labels like 1605, Filth on Acid or Stil vor Talent.
The Customized Culture x Tragedie collaboration drops on 30.06.2021 and is available on store.customized-culture.com.
Customized Culture Onlineshop: https://shop.customized-culture.com/
Customized Culture Instagram: https://www.instagram.com/customized.culture/
Tragedie Instagram: https://www.instagram.com/tragedie__/
ANDATA Instagram: https://www.instagram.com/andata.music/
Teenage Mutants Instagram: https://www.instagram.com/teenagemutants__/