Dancefair founder Norman Soares has sadly passed away

In a sad day for the Dutch music industry and wider electronic music scene, founder of Netherlands Dancefair has passed away after a 4 week battle in intensive care. Our team at Decoded Magazine has enjoyed our close working relationship with Norman and the Dancefair team for many years and pass on our condolences to his family.

In a statement release by Dancefair, those wishing to pay their respects are able to do so on August 1st.

Dear artists, exhibitors, friends and colleagues,

As many of you already may have heard our beloved founder and CEO of Dancefair Norman Soares has passed away last Friday after receiving intensive care for the past four weeks. It is hard to accept that Norman is no longer among us and the loss is huge.

To describe Norman in a few words is simply impossible. How could you describe a person in a few words if for that person himself a few words never sufficed? Lust for life, charismatic, passionate, enterprising, full of enthusiasm, always a twinkle in his eyes and a smile from ear to ear, inspiring and inspired at the same time, ambitious, intelligent, adventurous, driven, hilarious: Norman was it all and so much more. In an event full of stars from the music industry Norman was perhaps the biggest star of all. He visibly enjoyed all the attention, often taking his time to chat with everybody while making sure that nothing and no one escaped the lens of his phone camera. 

When he wasn’t busy imagining his next great idea or event then there was always the podcast. For hours on end he spoke with producers, DJs and music industry professionals in his podcasts and if there was no one to interview he just as easy filled an entire episode himself. He knew exactly what upcoming talent needed to hear and he always found a way to give producers and DJs hope and encouragement to continue pursuing their dreams. If Holland ever needed its own Joe Rogan then it must have been Norman.

Many of his podcasts have experienced a revival over the past couple days. Not only among us, but also among his family, friends and business relations. Despite the fact that it can be hard at times to hear his voice again, these podcasts often best showcase how special he was. As a true artist he played with the choice of his words and the inflection of his voice. As a pure-bred percussionist he perfectly timed the rhythm of his sentences. Much like his events and podcasts Norman elevated life to a true art. There was simply no room for mediocrity. Life had to be seized with two hands and lived, felt and experienced to the fullest. There was no middle ground.

We truly hope that his brief life may inspire you to make the most of your life as well. To live your life with full intent and with complete passion and dedication. To find new challenges, to get to know new people, and to learn new things. Because that is how Norman lived as well: always chasing his dreams, always open for new people and experiences, always living life to the fullest.

Dear Norm: thanks for all your beautiful inspiration and boundless energy. We hope you may rest easy and that you keep the party going in the hereafter as well. Drive ’em crazy.

<3 Team Dancefair

“Be positive. Really. Push yourself to do two positive things a day. And you will see that if you keep pushing, at one point it will become a part of you and positive things will come your way.”

Farewell ceremony
Due to the special circumstances we are forced to say goodbye in limited company. The ceremony will therefore be recorded and broadcasted on Saturday 1 August at 4pm CET. The broadcast will be available online for a brief period of time via  


You can send your condolences through this link (in Dutch). In case you wish to send a funeral bouquet you can send this to the following address:  Diamantdijk 205, 4706 HE Roosendaal, The Netherlands.

About the Author

Loves long walks along the beach, holding hands and romantic 80's power ballads, partial to electronic music and likes to make the odd mix or two.