Channel 4 and “This Is England ’90” invite creators from around the world to submit poster artwork that captures the zeitgeist of UK club culture during the 1990’s, the time when clubs and dance music changed British youths’ habits forever.
Three Selected Artists will have their work used within the interactive marketing campaign to promote the series, and will each receive £1,000 and a mentoring session with Channel 4’s creative department, 4Creative. Artists are encouraged to view the inspiration section below, as well as this Pinterest board. Please do not include photography or text that says “This Is England ’90” in your submissions.
Judges are looking for imaginative and nostalgic poster artwork that illustrates how club culture kicked off in a big way with house, acid, drum & bass and trance dividing dance floors in the UK.
For those who experienced the 90’s in England, the music, culture and fashion scene were rooted in ‘Acid House’. It was fresh, raw and truly energetic. Illegal all-night raves were a must. The colour-ways were vivid and inspired by ‘acid’ colours. Album covers and rave flyers were a mix of Salvador Dali and vector artwork. The flyers conveyed energy, an altered state or simple typography and graphics. Everything popped and looked simple, homemade and just cool. People flocked to clubs such as The Hacienda and Shelley’s and literally danced the night away, illicitly. Simply put – it was electric.
“This Is England ’90” is an upcoming drama miniseries written, directed and produced by Shane Meadows. A spin-off from the 2006 hit film “This Is England,” it is also a sequel to the popular series “This Is England ’86” and “This Is England ’88”.
The final instalment of Shane Meadow’s “This Is England” finds the gang in the second Summer of Love: the Summer of 1990.
Three Selected Artists, as chosen by Channel 4 and their panel of judges, will each:
▪ Have their work used as a key feature of the show’s official pre-launch trailer, to be promoted across Channel 4’s TV and digital channels
▪ Receive a mentoring session with 4Creative
▪ Receive £1,000
Three Highly Commended artists will each:
▪ Have their work showcased across Channel 4’s digital and social channels
▪ Receive £500
Channel 4 is giving £500 to the Popular Choice submission (the host will select out of the top 10 most shared), so be sure to upload your entry and share your submission page with your friends.