DICE has joined forces with disruptive clothing brand Bershka to launch the “Moved by Music” campaign, one of the most innovative and exciting cultural collaborations to date between a music and fashion brand involving artists, promoters and parties from across Europe and the world.
Moved by Music will feature some of the best parties of the year, sponsored by Bershka, in addition to new partnerships with up-and-coming and established artists. Throughout the year, DICE will select emerging and global acts who embody the creative, rebellious and empowering spirit that also defines Bershka on exclusive shows and content, including new in-store and offline playlists curated by the artists.
The first UK ambassador for Moved by Music will be London-based producer and DJ TSHA. One of the UK’s most exciting young artists, TSHA has risen rapidly through the electronic music scene. After being tipped as “one to watch” by some of the most respected journalists in music, she released her debut LP ‘Capricorn Sun’ to critical acclaim in October last year. While her own music is sensitive and soulful, her DJ sets burst with bold, vibrant and feel-good energy that has seen her secure a residency at legendary Ibiza club Circolo, alongside festival billings at Glastonbury, Parklife, Lost & Found and Annie Mac’s Maltese shindig.
TSHA is also joined by María Becerra, one of Spain’s biggest artists, who has created a playlist to celebrate International Women’s Day and Women’s History Month, where she pays tribute to some of the most talented women in music. From 15 March to 15 April, Bershka and other brands in the Inditex family will be showcasing female artists on playlists across their stores.
From today, you can listen to the first monthly playlist that Maria has created for the partnership, which is available on Bershka’s official Spotify account (here) and will be played in Bershka stores across the world.
This is just the beginning of an exciting global programme from DICE and Bershka, which will also focus on supporting diverse and inclusive live events. Existing DICE partners taking part in the campaign include Pxssy Palace and DLT (Days Like This), who will be joined by Bresh, the Latin American party that has sold out all over the world. Bresh will work with DICE and Bershka on two unforgettable parties this summer, taking place in Ibiza (June) and Milan. Final dates, venues and ticket information will be revealed soon, in addition to other events taking place later this year.
Steve Proud, Head of Community Partnerships at DICE said: “Moved by Music is designed to bring together music, fashion, culture and community in a brand new format. This campaign will give fans the chance to access exclusive content, playlists and events from some of the most exciting artists and parties around the world – kicking off with the brilliant TSHA and Bresh. Both DICE and Bershka are disruptive brands with a community of fans at their heart, so it’s no surprise that we’re excited to show everyone what Moved by Music has to offer this year as one of DICE’s biggest commercial partnerships in Europe to date.”