DICE launches in Ibiza in multi-year deal with Circoloco’s DC-10

DICE’s arrival in Ibiza follows continued success and expansion in the region, having partnered with prestigious and popular music brands like Primavera Sound Festival and Sónar Festival.

Renowned Ibiza venue, Circoloco’s DC-10 has chosen DICE, the world’s fast growing ticketing and discovery platform, as its exclusive ticketing partner.

The multi-year deal, which will see the platform digitally ticket all events at Circoloco’s infamous club space DC-10, is DICE’s first major signing in Ibiza – and marks the platform’s continued success and expansion in the region. Since arriving in Spain in 2019, DICE has teamed up with some of the country’s biggest and most prestigious music brands and venues, including Primavera Sound Festival and Sónar Festival.

Launched in 1999, the 4,000-capacity dance space – originally a farmhouse and famously situated at the end of a runway at Ibiza Airport – continues its legacy as one of most popular and hedonistic clubbing destinations on the Island. DC-10 made its mark on the dance music scene with the success of its infamous Monday session, Circoloco. Celebrated for its impact on modern-day club culture, Circoloco has since become a global music brand, adored by fans and the dance community alike. Circoloco and DC-10 is renowned as one of the Island’s truly authentic underground clubs – and over twenty years on, continues to attract some of the biggest names in electronic and dance music acts.

With a focus on improving the live experience and meeting fan needs, DICE has changed how fans discover and attend events and overhauled the ticketing experience. With its digital platform, DICE’s arrival in Ibiza will transform the way fans traditionally discover, purchase and attend events on the Island. DICE’s proprietary ‘Discover’ tool, which merges algorithms and music streaming data to recommend personalized events for each fan, means that for the first time, Circoloco and DC-10’s programme of events will be promoted to an even wider audience of engaged music fans globally. Circoloco and DC-10 fans will also be treated to an easier, quicker and intuitive experience, which includes upfront pricing, easy refunds on sold out events, and a waitlist to access popular events.

Another draw for Circoloco and DC-10 was DICE’s digital platform and anti-scalping technology which provides fans with the most secure, transparent and authentic ticketing experience. DICE offers fans safe and secure tickets locked to smartphones that can’t be resold and ensures fans get in at a fair price.

Antonio Carbonaro, Circoloco founder and DC-10 partner, said: “I was very impressed by the technology of DICE. The app offers a simple, seamless and safe ticket buying experience for fans. A huge draw for us was DICE’s anti-scalping model which means tickets do not end up on the secondary ticketing market and allows us to protect fans from increased prices.”

Russ Tannen, President DICE, said: “It’s rare to be able to say that you’re working with a partner  that has made such a huge impact on club culture. Circoloco’s DC-10 is one of those special clubs. By choosing DICE, Circoloco’s DC-10 is putting their fans first – with a platform that offers the best ticket buying experience, and will transform how people discover and attend events in Ibiza.”


About the Author

Loves long walks along the beach, holding hands and romantic 80's power ballads, partial to electronic music and likes to make the odd mix or two.