The event industry is on the brink of big change as new blockchain technology is set to cause a paradigm shift and create new sources of revenue for organisers. With this move, EventsFrame is right at the forefront of the revolution.
The exciting start-up was well established as a ticketing platform having worked with clients such as TikTok, UN, TEDx events and AppEvents but during the pandemic, the platform decided to reinvent its traditional ticketing model. It is now focused on opening up new opportunities to significantly improve eventgoers’ experience and improve monetisation options for event organisers and sponsors.
NFTs and blockchain technology have so far been out of reach of the mainstream masses but EventsFrame changes all that by making it accessible to and useable by all: NFT tickets can serve as collectables as well as secure tickets, and EventsFrame will also focus on digital merchandise which brings an almost infinite number of options for event monetisation.
“Imagine your typical Championship game or your favourite show where visitors will buy physical goods such as scarfs, mugs, magnets. I just visited Back to the Future last week where I bought some of those goodies. In the future, visitors will buy this in the digital format as NFTs to showcase on social media and in their virtual as well as the physical world. Personal virtual “trophy rooms” will represent where you’ve been and most importantly your treasured memories. We launched our first version of NFT ticketing last week and we’re working hard to bring value and utility to this area which is typically still very hard to understand to the uncommitted. Our biggest mission is to popularise this concept with the industry.” – Pavel Helstyn, Head of Business Development at EventsFrame
The benefits of NFT tickets include the ability for event organisers to control the secondary market and collect royalties from future resales as well as the ability to embed content from video highlights to 3D Logos, live recordings to photographs and so much more, all inside a secure NFT.
EventsFrame has four years in the industry under it and provides the tools for all this using next-generation blockchain technology with a vast ecosystem of solutions. It’s now looking to capitalise on this newly emerging market, especially in the sports and music world and has recently received funding to help it disrupt the industry.