FACE the Music alliance launches

FACE the Music, an alliance For Art and Cultural Entertainment (FACE) formed as a response to the negative economic and cultural impact of COVID-19 pandemic, has just launched its worldwide operations. This alliance exists as a not-for-profit association which will act globally, with the aim to support and enhance the electronic music industry. Founding members and associates include booking and management agencies, artists, promoters, club owners and other professionals from this industry, such as representatives of Yoyaku Agency, Toi.Toi.Musik, Fabric London, Mutek Festival, The BPM Festival, Visionquest, Avant Garden, BArtist Agency, Bleach Agency, Zero Logistics, Nomad Talent, Lola ED, Minibar, Discobar, Subsonic Music Festival and more.  

The alliance will take action in creating a dialogue with decision-makers in politics and culture and national governments to investigate ways to be supported and saved. FACE the Music will, also, serve as a platform for professionals to communicate, collaborate and educate on designing the music industry’s re-opening. Additionally, FACE considers its mission to go beyond the so-called creative economy and raises awareness of the beneficial effects of nightlife in its social, intellectual, academic, artistic, and (counter-)cultural forms. 

FACE the Music will be acting as a centralized force that will strengthen the industry’s collective needs and tackle common issues and difficulties, especially in times of turmoil such as the current global emergency. The alliance will also collate up-to-date information on measures as a response to the current crisis to provide instructions in a consistent manner. Furthermore, FACE will identify ways of driving sponsorship and/or funding which would be available to the benefits of our members,  and aim to create partnerships and initiatives with other similar associations.

As a reminder, nightlife has not only been suspended worldwide, but it’s also a sector facing the most uncertainty about how and when it may re-open fully. While national efforts to save this culture are under discussion in places recognising nightlife such as Berlin or Amsterdam, FACE has identified the need for a collective and coordinated international response in the rest of the world as well. 

All industry professionals, companies, associations are welcome to become members via the link: https://www.face-the-music.org/become-a-member


Damion Pell
About the Author

Loves long walks along the beach, holding hands and romantic 80's power ballads, partial to electronic music and likes to make the odd mix or two.