As Europe’s largest music festival travel platform, Festicket has a unique viewpoint on the trends and evolution that drive the industry. The company crunched data compiled from their user base of over 1M, using first-hand user journeys and statistics to create the very first study of international music festival trends.
‘Music Tourism in 2016, and What to Expect for 2017’ is a comprehensive, detailed analysis of what makes festival fans tick, and how the European landscape is developing.
The report delves into top trending destinations, average spend, booking behaviour, average age, most popular artists, and overall market expansion, resulting in the fullest overview of recent years into what’s really going on with Europe’s festivals.
“After five years of working with festivals worldwide, and gathering data insights from the front-line, it’s amazing to see how the market keeps growing and changing over time. More people are going to festivals than ever before, and they’re travelling further to find the experience they’re looking for. At the same time, festivals themselves are diversifying and expanding, creating more choice for fans.” – Zack Sabban, co-founder and CEO