Directed by multidisciplinary creative Ash Lim (M.I.A., Adidas, Converse) and featuring AETHO as the protagonist, the emotionally charged official video for ‘Should Have Seen It Coming’ delivers a striking visual representation of what it feels like when a relationship falls apart.
“Working with AETHO has been such a delight,” Ash explains. “When we met and shared our vision for the music video, she spoke with such fervour and meaning. We instantly clicked. When we discussed the meaning of the song, we wanted to capture how turbulent and contrasting these emotions can be expressed. It was also an exciting experience for us to be able to shoot the music video between two different parts of the world, Zürich, Switzerland and Sydney, Australia.”
Vocalist, and star of the ‘Never Really Get There’ music video, AETHO, adds “In the video, we tried to portray both the vulnerability and emotion of the lyric but also the incredible power and strength found in the sound. Creating it was a whole mood!”
The track is taken from Franky’s recent EP of the same name, his debut on the legendary Anjunadeep label. He adds: “I really think this video captures the vibe of the track perfectly and shows off not only the emotion in AETHO’S incredible vocals but also the feeling I wanted to give it in the production.”
It follows a career-affirming 2020 for Franky, which included putting out a collaborative EP with dance music icon Sasha and dropping his debut mixtape The Revival Vol. 1, which included singles ‘You’re Not Alone’ and ‘Come Together’. The latter was nominated for Annie Mac’s ‘Hottest Record Of The Year’ and certified as her ‘Tune Of The Week’ and ‘Hottest Record In The World’ on BBC Radio 1, as well as garnering support from Pete Tong and MistaJam. With a BBC Radio 1 Essential Mix now under his belt, he spent an impressive 10 weeks on the Radio 1 Playlist, 5 weeks of which on the A-List. The producer also made waves featuring in the globally renowned GQ Magazine in 2020, with an extensive feature focusing on the rising talent’s expansive repertoire.
The sincere, affecting official video for ‘Should Have Seen It Coming’ is a perfect visual accompaniment to the poignant vibes of the track itself.