15th October 2014: Pioneer is launching KUVO: a website and app (iOS/Android) that will transform the way clubbers, DJs and clubs connect with each other. Iconic clubs in locations including Ibiza, London, Los Angeles, Singapore , Dubai and Tokyo have already started to use KUVO, laying the foundations for a next generation club community.
KUVO brings dance music fans live information about which DJs are playing and where, with real-time set lists and the ability to preview, ‘like’ and buy tracks – all via the KUVO smartphone app and website. Clubbers will be able to see what’s trending and what’s happening in clubs near them – helping them to discover new music, DJs and venues.
KUVO will connect clubs to an audience eager to find the best dance music, DJs and events. By installing a KUVO gateway box, clubs will be able to provide real-time information about what’s playing in each of their rooms, with the potential to push promotions and communicate on the fly. Meanwhile DJs can market themselves and their music by updating their profiles, and embedding promotional messages and more in their track information.
“Pioneer pro-DJ equipment is an industry standard for dance clubs all over the world. Now KUVO is creating an ecosystem of networked DJ booths that can share all their track info, creating a rich, interactive experience for clubbers, DJs and clubs,” explains Mark Grotefeld, General Manager for Marketing, Pioneer Europe.
How it works: connecting clubbers in the cloud
Clubs can apply for a free KUVO network gateway, which they connect to Pioneer CDJs and mixers in their DJ booths via Pro DJ Link LAN. DJs then simply play their set, and live track information will be sent from the booth, via Pioneer’s cloud server, to clubbers using the KUVO website and app.
For the past year Pioneer has been working with clubs to populate KUVO. The network now receives live information from DJ booths in cities including London, New York, Paris, Sydney, Tokyo and Vegas – with sets from the dance floors of Ministry London, Mansion Miami and Space Ibiza. Pioneer will continue to work with the best venues around the world to build a rich store of content for the KUVO community.
KUVO and beyond
While KUVO will initially be exclusive to DJ booths using Pioneer equipment, Pioneer is in advanced conversations with third parties to extend it to non-Pioneer hardware and software.
Pioneer DJ is already collaborating with Richie Hawtin and his RADR.dj technology to create a plug-in that will allow Native Instruments’ Traktor and non-Pioneer users to feed into the KUVO system. This will create opportunities around data sharing and the fair distribution of royalties to dance music producers and labels.
“If we can allow people to know more about what DJs are playing we can actually spread the message of electronic music; then, our whole scene can actually grow creatively and financially,” Richie Hawtin, DJ, producer, label owner confirms.
Pioneer and RADR are working with the newly-formed Association for Electronic Music to ensure such payments end up in the right hands.
“We’re in a position to champion underground dance music producers, who are often overlooked by a system that can pay disproportionate amounts of money to other music genres,” says Grotefeld. “We will offer our data to performing rights societies to help them provide a more effective reporting solution for their members, enabling the accurate payment of royalties to dance music producers.”