San Francisco’s celebrated Design District springs to life as the imaginative visionaries behind famed cocktail bar/nightclub, Monarch SF and Monarch Beverage Catering, unveil their latest exhilarating foray into the nightlife industry: The Great Northern. Opening its doors for the first time today, SF’s most exciting new venue kicks off its inaugural weekend of musical mayhem and whimsical escapades with its premiere celebration, Smoke n’ Mirrors, which will bring together legends of the underground deep house and techno scene, Thugfucker, Galen, Shiny Objects, DJ M3 + more artists TBA.
Residing in the space once held by SF’s iconic club, Mighty, at 119 Utah Street, the venue has been completely re-imagined to encompass an experience beyond your average dance club. Redesigned as a multi-faceted music venue and event space, The Great Northern is a delicate balance of creativity, functionality and cutting-edge design. The aesthetic is described as ‘Future Deco’, fusing modern technology with quintessential art deco themes reminiscent of the roaring 20s, The Great Northern features two tantalizing bars to whet the palette, a massive dance floor, and towering 30-foot high ceilings to dazzle seasoned bar vets and nightclub newbies alike.
Installations and features were designed by the illustrious One Hat, One Hand team of creative wizards, giving The Great Northern an overall vibe of sleek elegance with specialty touches including a stunning center chandelier, dramatic molded archways, beautiful stained glass and mosaics, and meticulous inspiration ranging from French Deco to Goth Deco. Every intricate design element perfectly encapsulates the creative team’s vision in achieving a composition of both classic modern style and Art Nouveau.
Elevating the standards for nightlife in San Francisco and beyond, The Great Northern will also feature a new state-of-the-art custom 80,000 watt Void Acoustics sound system with next level LED lighting and custom projection mapping – designed to fully immerse the body and awaken the senses deep into the early hours of dawn within the walls of what is sure to be the most hi-fidelity nightclub in existence.
Step behind the scenes of San Francisco’s ultimate nightlife destination with this video, which highlights The Great Northern’s story of vision to realization – an in-depth look at the design process and insight from the founding fathers, soon-to-be credited with reviving the underground SF music scene.