IMS Video Exclusive: THE DIGITAL DEBATE

The Panel Briefing was as follows: The annual IMS review of all aspects of digital, from DSP innovations and developments, best practices and new growth areas, this debate provides a top to bottom overview of the digital and streaming landscape

Josh Nicoll (SoundCloud; Director – Independent Label Services; USA)
Mathew Daniel (NetEase Cloud Music; Vice President – International; China)
Nick Roden (Ingrooves; SVP Label & Business Development; UK)
Nikhil Shah (Mixcloud; Co-Founder; UK)
Seth Combs (Beat Fever; CMO; USA)
Steven Hiemstra (STMPD RCRDS / Martin Garrix; A&R / Label Manager; Netherlands)
Terry Weerasinghe (Beatport, CSO, UK)
Moderated by Tiffany Yu (Rising Digital; Marketing Consultant; USA)

Heiko
“The reason people are asking questions is because it’s completely new to them. There’s a new generation who prefer not to own anything. This is marketing to a completely different generation. The reason people are worried is because this is something that is completely new to them”

Mathew
“We are trying to get rid of the laptop, it’s all about the computer being in the hardware. Our research indicates that the typical way DJ’s access music is 10 years behind how everyone else does”

Declan
“Venues have no reason to verify and report music plays”

JACK BRIDGES
“People are willing to pay: they are paying the wrong companies”


About the author

For the last 20+ years, Damion has been an international touring DJ, promoter, touring agent, label owner, magazine editor and producer. He is currently the Group Editor and Managing Director of Decoded Magazine. Hear more at https://soundcloud.com/damionpell-1

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