LEGO Group and Levi’s join forces for a limited-edition collection of wearable art

Over the past couple of weeks, Levi’s and LEGO have been posting about their upcoming partnership which has been causing quite the stir amongst fashion and LEGO lovers alike. LEGO seems to been creating collaborations with everyone right now having worked previously alongside Ikea and Adidas.

“This is such a fun collaboration celebrating self-expression, creativity and nostalgia. It’s Levi’s and the LEGO Group coming together to co-create something really special and new, but undeniably familiar. With the customizable baseplates, Levi’s is now literally a new blank canvas for LEGO play.” – Karyn Hillman, Chief Product Officer for Levi Strauss & Co

The collection includes a number of Levi’s most recognisable items including denim trucker jackets, 501 jeans, crewneck sweaters, and hoodies. Instead of the traditional and iconic “red label” normally included on Levi’s goods, buyers will find that each garment includes a custom-sewn patch which will allow wearers to personalize their gear with a set of co-branded LEGO dots.

The collection is expected to launch on 1st October, but you can head to the LEGO website right now and see what all the fuss is about.


Ian French
About the Author

Director and DJ, Ian French (Naif) is passionate about every genre of music from Breakbeat, to Drum & Bass, to Techno and Progressive House. If he was to describe his preferred style of music he would probably describe it simply as electronic music. Besides his love for music and DJing his other passions are fine cuisine, wine, and travel.