Liverpool’s SOUND CITY launches 2021 Apply To Play programme

Liverpool, Albert Dock, England, UK

Widely regarded as a vital beating heart for new music in the UK and beyond, Sound City’s return in 2021 promises to be a special return for a weekend that’s played a pivotal part in some of the biggest breakthroughs in global music over the past decade and a half – with 2021 promising to be no exception.

With a stunning first batch of names confirmed for the festival weekend, primed to make their mark in style, Sound City has revealed details of their special Apply To Play programme – giving undiscovered artists the opportunity to take to the Sound City stage in 2021. Breaking down the barriers between artist, festival and audience, it plays a vital role in Sound City’s year-round commitment to supporting new music and talent development both in the city of Liverpool and across the globe.

A breeding ground for future greatness, Sound City has played host to some of the biggest acts on the planet before anyone else, with the likes of Florence + The Machine, Ed Sheeran, The 1975, Stormzy, Christine & The Queens, Wolf Alice, Catfish & The Bottlemen and many more playing on tiny stages at the event and garnering vast waves of new fans on their way to the top. A stepping stone to get emerging artists’ music in front of the wider industry, fans from across the globe and more – Sound City’s Apply To Play programme will once again be opening that door for a future great to follow in those illustrious artists’ footsteps, and on to something even bigger.

To enter the Apply To Play programme and for more information, please head to the link here where full details are available and open for entries.

It’s just another part of what makes Sound City such an unrivalled hub for the best in music discovery. Coming up to 15 years of incredible moments, pinch yourself memories and joyous fun across the streets of Liverpool – its reputation as the perfect place for fans to discover their next favourite band is unrivalled. Getting to the roots of the best new music from across the globe, Sound City’s return in 2021 is sure to be special. With stellar names such as Rejjie Snow, Working Men’s Club, The Murder Capital, The Snuts, Thomas Headon, The Lathums and Abbie Ozard joined by a rich mix of Liverpool’s most exciting new artists such as Red Rum Club, Jamie Webster, The Mysterines, Louis Berry and much more – it’s an opening reveal of what’s to come. With a wealth of exciting names still to be announced, Sound City is leading the way for new music’s return in 2021.

Taking over a bubbling UK music capital once again with the best in new and exciting music, there’s nothing quite like Sound City.

General Sale Ticket Prices are priced at:
Weekend (3 Day Tickets): £59.50
Day Tickets (per day): £29.50
VIP (3 Day Tickets): £75

About Sound City
Sound City is the brand responsible for organising a range of boutique music, media and technology festivals and conferences around the world. Since its inception, it has designed, delivered, marketed and hosted events in cities on three continents that range from a series of shows, conferences and product and service launches to full music and arts festivals and creative and digital industries conferences. Sound City consistently delivers high quality, high calibre events that have been acclaimed by audiences and critics alike. Sound City owned events include Liverpool Sound City festival and conference, Dubai Sound City, Tromso Sound City, New York Sound City, Gateway to the Asian Music Markets, Sound City Korea and Sounds of the Xity, Beijing and China.

Sound City is proud to work with many leading and innovative partners.  These include Arts Council England supporting new artistic and industry talent; Sound City Emerging Talent and Training powered by CAPLL Ltd, PRS Foundation’s The Open Fund for Organisations, INES and Creative Europe, Baltic Creative CIC, and Sound City official Cultural Education Partner, LJMU.  As well as our media partners Gigwise and Line of Best Fit, Stage and festival partner The Cavern Club. Commercial partners Kopparberg, BrewDog, Blackstar Amplification and Drinks Cubed. Our official curator Horus Music who are bringing some of the best new music from across the UK and many exciting showcases from Modern Sky UK, SAMA, Momentum Music Fund, Horizons, SESAC, Sentric Music, Zandari Festa, BIMM and Leeds Conservatoire.

About Arts Council England
Arts Council England is the national development body for arts and culture across England, working to enrich people’s lives. It supports a range of activities across the arts, museums and libraries – from theatre to visual art, reading to dance, music to literature, and crafts to collections. Between 2018 and 2022, Arts Council England will invest £1.45 billion of public money from the government and an estimated £860 million from the National Lottery to help create these experiences for as many people as possible across the country.

About INES and Creative Europe
We are part of Innovation Network of European Showcases. The INNOVATION NETWORK OF EUROPEAN SHOWCASES, or INES, is a European cooperation project initiated by eight international showcase festivals and gigmit, the European digital platform for artist booking. Co-funded by the Creative Europe Programme of the European Union.

About Keychange
Keychange is a pioneering international initiative which transforms the future of music by encouraging festivals and music organisations to achieve at least 50% women and under-represented genders in their programming, staffing and beyond. 74 emerging artists and innovators each year from across Europe and Canada will take part in international festivals, showcase events, collaborations and a programme of creative labs. Keychange aims to accelerate change and create a better, more inclusive music industry for present and future generations.

Keychange encourages all music organisations, festivals, venues, broadcasters, agencies and beyond to take the Keychange Pledge and to work towards a representative music industry.

About CAPLL Ltd  
CAPLL Ltd is an established leader in face-to- face, regular-giving and lottery fundraising. We work in partnership with our clients to secure high quality, committed donors at sector leading attrition levels. Since 2009, CAPLL Ltd has generated in excess of 1 million long-term donors through lottery and regular giving campaigns. We employ directly and indirectly over 650 people nationwide working in high footfall venues, including high profile shows, and residential areas. We raise awareness through strongly branded presentations, stands and materials, which promote our clients work. An emphasis on inspiring quality supporters is at the heart of what we do. A thorough understanding of our client’s needs allows us to deliver national and regional campaigns for a wide variety of partners in the Charity Sector, the Energy Sector and Home Security. CAPLL Ltd has become one of the largest in its field across Europe!

Damion Pell
About the Author

Loves long walks along the beach, holding hands and romantic 80's power ballads, partial to electronic music and likes to make the odd mix or two.