Internationally-renowned DJ and label owner Loco Dice has branched out into the fashion world, having launched a clothing collaboration with Dutch clothing label, Daily Paper.
The producer had 150 limited edition tracksuits available at the pop-up in Amsterdam at Daily Paper’s flagship store, with a launch party taking place between last saturday. Live music at the event was provided by Dice himself, as well as support from Benny Rodrigues and Frizzo.
A company started in 2010 by three childhood friends from Amsterdam looking to represent their African heritage, Daily Paper represents African influenced garments through contemporary fashion, choosing to collaborate with respectable artists, brands and innovators that share a similar vision to create unique products. The company opened a flagship store in April 2016 and has built a hugely successful reputation ever since.
“I love the guys behind the brand! Their attitude, their multicultural background, and for sure their clothes. I wear them all the time!”, said Loco Dice. “The boys remind me of a time where I grew up, in a positive way. I am wearing their clothes a lot, they started to come to my shows in Amsterdam – we became friends. And that’s where our collaboration is coming from.”
One of the biggest names in the house and techno scene, Loco Dice is the owner of his prolific Desolat label, and is famed for his well known hip-hop influences that shine through his energetic sets. Dice is currently in the midst of a hectic summer schedule, with performances scheduled at Tomorrowland, Sonus Festival, Creamfields, and various Ibiza dates for HYTE at Amnesia.
Retail price for the items is set at €49.95 for the tee and €79.95 for the pants, with items from the pop-up now made available on Daily Paper’s e-store.