A new documentary celebrating the incredible people and places who make up Greater Manchester’s contemporary music scene will be premiered on Friday, 18 December 2020 via global streaming platform United We Stream.
Filmed over the course of the last 18 months, Manchester Music Then and Now: Music Worth Fighting For was produced by Marketing Manchester and initially set out to showcase the strength and diversity of Greater Manchester’s current music scene, then adapted to reflect upon what’s at stake for the sector due to the Covid-19 pandemic.
The film will be free to view on United We Stream Greater Manchester at 8pm on Friday, 18 December, but Marketing Manchester is encouraging “pay what you feel” donations to charities that support people affected by the pandemic. Donations can be made to #OneGM or #WeMakeEvents’ fundraiser for BackUp, which supports people in the Entertainment Technology Industry. The film will also be available to see via Visit Manchester after the premiere.
Thirty years on from Madchester, Music Worth Fighting For features interviews and insights from individuals emphasising how Manchester music is stronger than ever, with more diversity, better venues, and a new generation of talent continuing the story.
It features a stellar cast of famous faces and places from the Manchester music scene, including A Certain Ratio, Blossoms, Courteeners, New Order/Joy Division, Happy Mondays, Lottery Winners, Manchester Collective, Working Men’s Club and Elbow, alongside emerging talent including Yemi Bolitawa, Valve and DJ Olli Ryder, son of Shaun Ryder.
It also hears from industry professionals including technicians, photographers, band bookers, tour guides and promoters (Jay Taylor, Sacha Lord, Jenna G, Paul Husband, Rose Gill, Oliver Wilson) and the many venues and festivals (Night & Day, Manchester Jazz festival, Parklife) that attract many thousands of visitors to Greater Manchester each year.
The film details the extraordinary resilience of the response to the pandemic in Manchester, with acts providing online performances and United We Stream attracting millions of viewers worldwide for events featuring Manchester artists.
Sheona Southern, Managing Director at Marketing Manchester, said: “Greater Manchester is known around the world for music and we’re excited to have made a film celebrating the many people and places that make us famous.
“Alongside people working across the leisure, hospitality and visitor economy, the live music scene has arguably been hit harder than any other by the pandemic. This film highlights the strength of spirit that surrounds Manchester music as we look forward to a time when visitors can return to our brilliant venues.”
Sacha Lord, Night-time Economy Adviser for Greater Manchester, added: “This film hears from many of the people who make Manchester music the envy of the world. It’s been an incredibly difficult time for people working in the sector and it’s brilliant to be able to celebrate the strength of spirit and resilience that has been so evident.
“With signs that an end to the pandemic might now be in sight, I won’t be alone in looking forward to being able to return to see brilliant live music in Manchester.”
Lou Cordwell, Co-Chair of Greater Manchester Local Enterprise Partnership, said: “Music has long been one of Greater Manchester’s most important exports, a key ingredient in the rich cultural offer that attracts visitors, talent and investors.
“Our cultural attractions have been hit hard by the pandemic and it’s vital that we continue to do whatever possible to support a sector that says so much about the spirit of Greater Manchester, while looking forward to ways that the city region can build on the success of music tourism in future.”
Manchester Music Then and Now: Music Worth Fighting For was produced by Marketing Manchester Content Curator Simon Donohue in partnership with a team at Social Communications led by videographer and editor Luke Barnett. It is dedicated to the memory of singer Denise Johnson, who features in the documentary.
The project was funded by Marketing Manchester and VisitEngland as part of a broader project to understand and maximise the potential benefits of music and culture in encouraging visits and inward investment. Initial research led by Sound Diplomacy found that while Greater Manchester was successful in attracting 700,000 music tourists in 2015, there is still an opportunity to develop an overarching strategy when it comes to catering to those visitors.
Follow United We Stream (@StreamGM) and Visit Manchester (@visit_mcr and @marketing_mcr) to see more over the coming days. The Manchester Music Then and Now: Music Worth Fighting For documentary will be available to watch online for free at United We Stream and at Visit Manchester after the premiere.