New Order venture into the world of beer with Moorhouse’s Brewery

Moorhouse’s, the leading Lancashire independent brewer, have joined forces to create a new beer with one of Manchester’s most legendary and enduring music acts, New Order.

Stray Dog, 4.2% ABV, is a refreshing and clean tasting golden premium ale, with hints of citrus fruit and lychee, all balanced by a subtle bitterness. Brewed using American Cascade, Centennial and Willamette hops, with English Maris Otter malt, it is intended to appeal to both craft and traditional ale categories, and the growing female market. The beer will be available in cask across free trade nationwide, with a 500ml bottled variant to follow later in the year.

Decoded Magazine - New Order Stray Dog beer

The Stray Dog project has been realised by London music marketing consultancy Renegade Music, who delivered the original concept and first nationally-distributed band beer to the marketplace in 2012 with Manchester band Elbow and regional brewer Robinsons. Renegade have since been involved in other very successful beer projects, including a collaboration with Stereophonics and Wales’ largest brewer Brains, plus a second beer for Elbow with national brewer Marston’s.

“We’re delighted to be working on this new beer with another of Manchester’s greatest ever bands and Moorhouse’s, a forward-thinking yet traditional brewery, who have ambitious plans for this project. New Order are truly a band that span generations in terms of fanbase, and we’re confident that ‘Stray Dog’ will be enjoyed by both new and established beer drinkers alike”. – Chris Smith (Renegade CEO)

Stray Dog will be available exclusively in Mitchells & Butlers pubs, including Nicholson’s from August Bank Holiday weekend, ahead of nationwide release from mid-September. The beer will officially be launched at a special event at Mitchell’s & Butler’s The Sawyer’s Arms Nicholson’s site in Manchester on Sunday 28th August. It is probably safe to say that the beer may lead to ‘temptation’ and maybe the odd ‘blue Monday’.

Source: Moorhouses

About the Author

Director and DJ, Ian French (Naif) is passionate about every genre of music from Breakbeat, to Drum & Bass, to Techno and House. A man that lives in a world of beats and bass, and total confusion about life!