From today (Blue Monday), legendary Factory Records graphic designer, Peter Saville, is releasing a second iteration of limited edition t-shirts in support of suicide prevention charity Campaign Against Living Miserably (CALM), following the massive success of last year’s t-shirt release which had over 1,000 sales.
This year, the t-shirt features the opening lyric, ‘How does it feel?’, from New Order’s momentous track ‘Blue Monday’, alongside ‘CALM 2024’ displayed in the iconic colour coding – the same one featured on the 12-inch sleeve and video. The addition of the lyrics for this year’s t-shirt is designed to help open up conversations about mental health and suicide.
‘Blue Monday’, taking place on the 15th of January this year, is the day often associated with being the most depressing day of the year due to factors like the winter blues and lack of funds following the festive period. It is also the name of one of New Order’s most popular tracks released following the band’s inception in 1980 – in fact, it’s the best-selling 12-inch single of all time.
100 per cent of the profit from t-shirt sales will go to CALM’s lifesaving work supporting anyone struggling with their mental health. The designer Peter Saville first rose to fame by creating artwork for Factory Records, a label he co-founded in Manchester in 1979 and later designed the ‘Blue Monday’ sleeve for New Order in 1983.
New Order are ambassadors of CALM, and have previously spoken out about mental health and suicide prevention. Together, they use their platform to help shred the stigma of suicide and access mental health services.
Commenting on the limited edition t-shirt New Order said: “Starting a conversation with somebody could be the most important conversation that person ever has. It could be life-changing. So with ‘how does it feel’ we felt, as CALM ambassadors, we had the perfect lyric and message to get out there on the 2024 edition of the CALM Blue Monday t-shirts that Peter Saville has so beautifully designed. And knowing that all the money raised will help make sure CALM are there for even more people who are struggling makes it even more powerful.”
Campaign Against Living Miserably CEO Simon Gunning said: “Blue Monday is a track that transcends generations and one I’ve always loved – with the opening line ‘How does it feel’ resonating with me and so many people. The track and the meaning behind perfectly align with the work we do at CALM to help shred the stigma of suicide and offer support to those struggling. Mental health affects us all and we know that one in five will have suicidal thoughts in their lifetime.
“We’re so proud to work with Peter Saville and New Order – the t-shirts are a brilliantly creative idea that will reach people with the clear message that no matter the day or how you’re feeling – help is there.”
The t-shirts are available to buy now via https://lnk.to/bluemonday-calm-2024 for £25. While supplies last. Warner Music UK Ltd will donate £10 per t-shirt to Campaign Against Living Miserably, charity number 1110621. To find out more about more about CALM or for help and advice head to thecalmzone.net.