In 2024,ย NOW Gallery, theย Greenwich Peninsulaย gallery famous for showcasing the most exciting emerging names across fashion, photography, design and art, celebrates itsย 10-year anniversaryย – a significant milestone that has been marked with some truly memorable exhibitions.
Since its inception,ย NOW Galleryย has cemented itself as a true incubator of talent with an artist-first ethos, known for championing early-career talent before anyone else. Upholding values of bold self-expression, representation and non-censorship at its core,ย NOW Galleryย has hosted debut exhibitions and installations fromย Molly Goddard, Mowalola, Joy Yamusangie, Charles Jeffrey, Nicholas Daley, Simone Brewster, Yinka Ilori, Camille Walala, Matty Bovanย and more.
Alwaysย free to the public, it is one of the few non-profit London galleries that remunerates artists.ย NOW Galleryย isย a lifeblood of the capitalโs art landscape, giving artists and creatives the opportunity to showcase their craft inย unexpectedย ways that were previously unseen to their audiences.
An unconventional and dynamic space housed in a curved glass fish bowl,ย NOW Galleryย gives free rein for creatives to uniquely interpret the space. In 10 years, it transformed into a jazz club (Joy Yamusangieโs โFeeling Goodโ); an extraterrestrial planet (Lydia Chanโs โYour Ship Has Landedโ) and a bold playground-like maze (Camille Walalaโs โWalala X Playโ). It has housed a giant knitted jumper (Matty Bovanโs โRibbonsโ) and a bouncy castle tent (Robyn Lynch โGreetings from Irelandโ).
NOW Galleryย is run by an all-female team, comprisingย curators Jemima Burrillย andย Kaia Charlesย andย Events & Exhibitions Coordinator India Stanbra. Drawing from a range of disciplinary backgrounds, the team’s combined expertise encompassesย public artworkย (Burrillย has commissioned Jennifer Moore’s Bird Watching Logo Book, Alex Chinneck’s upside down pylon ‘A Bullet From A Shooting Star’, and Studio Morison’s 40-seater picnic table);ย visual artย (Stanbra’sย personal practice uses mechanical systems and 3D software to construct speculative ecologies, asking how living structures might evolve and adapt about human disturbance) andย site-specific and architectural interventionsย (Charlesย has commissionedย Hundreds and Thousandsย by Liz West,ย Promise Me Memoriesย by Yinka Ilori, Conrad Shawcrossโย Optic Cloak,ย Siblingsย by Morag Myerscough and theย 33 Pavilionย by Studio Weave).

Fashion
NOW Galleryโs annual Fashion Commissionย has become a staple moment in the cityโs annual fashion calendar, showcasingย Molly Goddard, Mowalola, Nicholas Daley, Matty Bovan, Mowalola, Phoebe Englishย and othersย before they became the household names they are today. The gallery is known for giving young designers a chance to lift the curtain on the creative processes behind their brands and collections through installations and exhibitions. One of the only art institutions in the UK showcasing fashion at a monumental scale, NOW Gallery has established itself as one of the most vital incubators of British fashion.
Design
NOW Galleryโs Design Commissionย has given the likes ofย Camille Walala, Simone Brewster, Lydia Chanย andย Emmanuelle Moreauxย limitless reign over the unique curved gallery space, leading to some extraordinary large-scale installations which have captivated the public. Transforming the space through these expansive exhibitions, NOW Gallery has cemented itself as one of the foremost arts spaces showcasing design while being comfortably situated at the threshold of the Design District, also on the Greenwich Peninsula.
Emerging Artists & Designers
The galleryโsย Future Space Commissionย (FKA theย Young Artist Commission)ย is awarded to emerging and diverse artists who are underrepresented in illustration, film and painting, giving an opportunity to apply 2D practice to a 3D spatial interpretation. has acted as a launchpad for artistโs careers. Previous recipients include acclaimed artist and designerย Yinka Ilori; Sara Shakeelย who has gone on to receive global recognition for her work which incorporates crystals and digital manipulation, andย Joy Yamusangie, who was named as one of Dazed & Confusedโs โNew YBAsโ.
Photography
Curated by Kaia Charles,ย Human Storiesย is a series of annual photographic displays that encourage a contemporary discourse on modern life and the human scale. By engaging with modern and progressive communities, artists, photographers, historians, filmmakers, writers and thinkers, Human Stories translates these messages into compelling visual displays. Past shows include โA Young South Africaโ, which spotlighted South African photography, bringing together six photographers and creative practitioners documenting the diverse culture of their home nation, framed by a complex and sometimes turbulent political, socio-economic and cultural landscape.

2024 Programme
In 2024,ย NOW Galleryย is set to continue with its boundary-pushing, diverse programme of exhibitions.
War Child Presents Secret 7โ – 2nd – 17th March 2024
The much-loved anonymous charity record sale returns after a four-year hiatus. Combining music and art for a good cause, Secret 7โ invites some of the worldโs biggest artists and designers to create one-of-a-kind record sleeves for 700 records, which will be exhibited and then sold, with all proceeds going to War Child.
Future Space Commission: Like A Melody by Charlotte Mei – 29 March – 2nd June 2024
British-Chinese artist and illustrator Charlotte Mei will transform NOW Gallery into an other-worldly setting replete with relics and fantasy characters, inspired by her love of anime and fantasy.
Design Commission: Up In Smoke by John Booth & Mat Barnes – 21st June – 22nd September 2024
Up in Smoke uses the chimney to chart the history of the Greenwich Peninsula through a bold and colourful installation which invites people of all ages to interact with 5 re-imagined chimneys from the areaโs past.
Human Stories: Unreported Uprisings by Ines Elsa Delal – 11th October – 17th November 2024
Documenting in solidarity with striking workers. Anything less than a pay rise during times of inflation and economic recession, is a pay cut. Inรจs Elsa Dalal works with people across all sectors of society: from the front lines during the pandemic, to breadlines due to the Cost of Living Crisis, to picket lines of protestors travelling across the UK to advocate for their right to fair pay in central London.
Fashion Commission: Sock Mending by Celia Pym – 6th December 2024 – 23 February 2025
Working with Surrey Square Primary School, London-based artist Celia Pymโs โSock Mendingโ will showcase an ambitious school-wide project to mend thousands of socks and get a whole community mending. The exhibition will highlight our relationship with clothes and sustainability while advocating for a more considerate approach to fashion and the way we wear our clothes.
Find out more www.nowgallery.co.ukย ย ย
Discover more from Decoded Magazine
Subscribe to get the latest posts sent to your email.

Tinie Tempahโs first album in nine years gets a London art exhibition at W1 Curates
London's The Vinyl Factory exhibition that explores vinyl culture is coming to Melbourne



