Pioneer DJ celebrates Record Store Day by challenging artists to unearth hidden gems

Pioneer DJ in collaboration with Lauwd, have today released the first DJ mix and video in a series marking Record Store Day, which took place on June 12, 2021, with a second event scheduled for July 17, 2021. The Hidden Gems series celebrates the vital role that record stores play in helping to inspire DJs and their audiences, and will take us on a journey across Paris, London, Amsterdam, and Barcelona as 4 artists go crate digging in their favorite spots. On a special hunt for music, each artist was challenged to create a unique RSD mix using records they purchased for under £5/€5 and uploading to the Pioneer DJ Mixcloud. 
The first mix from the series was recorded by revered Parisienne DJ, Louise Chen, and is available for listening now. In an accompanying video, she details overcoming the intimidation of record digging for the first time and how record shops brought her music community together throughout the pandemic.

Three more mixes are set to be released in the next few weeks, each coming with a video where the artist lets us in on their passion for finding music and collecting vinyl. The full schedule is as follows:
June 23, 2021:  Episode 1 with Louise Chen, Paris
June 30, 2021:  Episode 2 with CMYK, Barcelona
July 7, 2021:     Episode 3 with Coco Maria, Amsterdam
July 14, 2021:   Episode 4 with Charlie Dark, London
Listen to Louise Chen’s Hidden Gems mix here.
Check out the video where Louise explains her selections for the mix here.

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