Spotify and Beatport announced a significant partnership. That means that a major music streamer is partnering with another significant music streamer. This sector really is starting to mature. SFX and Spotify today announced and to bring curated music and video from SFX’s Beatport EDM site, including exclusive releases and programming from SFX’s many festivals.
The deal marks the first partnership between Spotify and another music streaming service. In fact the partnership may be a first for any music streamer. Spotify gets content from a respected source in a major musical genre and Beatport and SFX get exposure to a wider audience.
Beatport now has more than 5 million registered users and adds 25,000 new tracks a week through relationships with 43,000 independent and major labels. Spotify has more than 20 million paying subscribers and more than 75 million active users.
“We are thrilled to be operating a Beatport presence within Spotify and providing our unique content around all things EMC (electronic music culture) to the Spotify audience,” said Greg Consiglio, President and CEO of Beatport. “They will be the first to access the latest need-to-know exclusive electronic music from Beatport and will also be able to watch to a mix of original festival and event video content.”
Consiglio said that Beatport is building out its content network with a variety of distribution partners, but Spotify will be the only partner to gain exclusive access to Beatport’s new music exclusives.
“Millions of Spotify users are going to love this unique music and video content that only Beatport can bring,” said Ken Parks, Chief Content Officer, Spotify. “Two billion times every month, our listeners discover an artist they’ve never heard of through a Spotify playlist. I’m really pleased that we can include Beatport’s new music exclusives to our deep catalogue of both rising and established artists.”