Soho Garden Dubai and Amnesia Ibiza announce strategic international partnership

A new partnership between two nightlife companies has been announced, promising to roll out some highly anticipated events in Dubai and around the world. 

NightEvolution, owners of Amnesia, Cova Santa, and Pyramid brands, will be joining forces with Dubai developer m owners of Soho Garden and its electronic music sub-brands Code, Playroom, and Hive. Together, they’ll be collaborating to offer a brand new experience to electronic music fans.

“We’ve been looking at spreading the unique Ibiza party experiences abroad for a while. Expanding our businesses outside of Ibiza by partnering with Soho Garden in Dubai makes complete sense for our group, as we share the same vision and the same horizon” said Stéphane Schweitzer, partner at NightEvolution.

“We’re constantly aiming to broaden our horizons and deliver the Soho experience to diverse destinations. Through this partnership, not only will we achieve that by bringing the Soho Garden brand to new destinations, but our audience in Dubai will also get to experience the essence of Ibiza during the winter 24/25 season” said John Nemr Saliba, owner, and founder of Sekoya Management.

NightEvolution is an umbrella company for three dance music brands: Amnesia, Cova Santa, and Pyramid. Amnesia is known as one of the world’s most iconic and influential nightclubs, the essence of Ibiza since opening its doors in 1976. Cova Santa is a cult Ibiza venue that boasts both an outdoor and indoor club, whilst in addition, Amnesia’s in-house night, Pyramid, has become one of Ibiza’s most respected house and techno parties on the island.

Sekoya Management has created Dubai venues such as Soho Garden, Code, Playroom, and Hive. These destinations have become cosmopolitan hubs where upcoming artists and music enthusiasts can come together in an environment of full-fledged entertainment and luxury.

NightEvolution will present Horizon Ibiza, and together, the two leading entertainment companies will partner up to present Horizon Ibiza Dubai. Find out more here

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About the Author

Loves long walks along the beach, holding hands and romantic 80's power ballads, partial to electronic music and likes to make the odd mix or two.