SoundCloud announces $15M in direct investment to support creators during COVID-19

SoundCloud, the world’s largest open audio platform in the world, has announced accelerating a series of new initiatives and over $15M in direct investment to support creators on SoundCloud during this difficult time.

New direct fan-support button for all creators.
A simple button for SoundCloud profiles connects fans with a creator’s preferred way to receive direct fan support including Kickstarter, Patreon, Bandcamp, Paypal and more.

$5M in free promotional support for all creators to drive more plays on SoundCloud.
For the rest of 2020, SoundCloud is giving away all of our Promote on SoundCloud inventory. Creators can tag their SoundCloud uploads #GetMorePlays and the company’s editorial team will select up to 5 artists per week to feature with promotion.

Immediate launch of Repost by SoundCloud, a new marketing and distribution service.
Independent artists who want to take their career to the next level can now access professional marketing and monetization services plus industry-leading distribution features. Repost by SoundCloud is available to everyone, no play count thresholds.

$10M artist accelerator program to support independent creators’ career growth.
SoundCloud is committing $10M to help fuel the careers of independent artists upstreamed from Repost by SoundCloud into our artist services offering, Repost Select. Creators can apply here.

Read the full letter to SoundCloud’s creator community from SoundCloud CEO, Kerry Trainor, here. The new series follows the roll out of the company’s first wave of creator support–our partnership with Twitch, 50% off SoundCloud Pro Unlimited, a resource guide and weekly creator office hours with our artist relations team–to help with the impact creators are facing.


About the author

For the last 20+ years, Damion has been an international touring DJ, promoter, touring agent, label owner, magazine editor and producer. He is currently the Group Editor and Managing Director of Decoded Magazine. Hear more at https://soundcloud.com/damionpell-1

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