A good start to protecting your name and brand is to authenticate and verify your social media profiles online. Some sites have to grace you with verification (Twitter, Instagram) while others you can put in a request (Facebook, Youtube). Have you verified your profile yet? Here’s how.
Being a musician, you are essentially a public figure putting yourself, your story and your name out in the world, including on the internet and social media profiles. Protecting your name should be important to you – no public figure is immune to the possibility of someone posing as them, in person or online. While maybe you don’t feel that this won’t happen to you when you have a handful of followers, there is a reason they are following you and you mean something to them, as they should mean something to you!
A good start to protecting your name and brand is to authenticate and verify your social media profiles online. Some sites have to grace you with verification (Twitter, Instagram) while others you can put in a request (Facebook, Youtube).
Here’s the breakdown on how verification on the top social media outlets work
There are a couple steps to verifying your Facebook page.
1) Link your Facebook page or profile to your official website, and vice versa.
2) Complete your About section of your profile accurately. And I mean, complete it. Don’t skip sections that you can fill out.
3) Once those two steps are completed, click here to request a verified badge. You will need a photo of your ID.
Unfortunately, you cannot request verification for your account. It seems that Twitter is the most difficult to be verified on. According to their site, they simply “encourage you to continue using Twitter in a meaningful way, and you may be verified in the future. Please note that follower count is not a factor in determining whether an account meets our criteria for verification.”
What you can do to show your account is authentic is linking your Twitter profile from your official website by including Twitter’s follow button on your website.
Good news. Youtube is very easy to verify your account, it takes one simply step. This video tutorial on how to verify your account shows clearly how.
To get that pretty little checkmark by your website on your Pinterest account, you need to be able to edit your website’s HTML code. There are two ways to verify: with a meta tag or by uploading an HTML file.
Similar to Twitter, right now only some public figures, celebrities and brands have verified badges. It currently is not possible to request a verified badge. Like Twitter, you can let people know your authentic by linking your Instagram profile from your official website (and vise versa) as well as Facebook page and Twitter account.Overall, it’s the best idea to link your social media sites every time to your website, and link your social media accounts directly on your website.
For Spotify, you will need 250 followers in order to verify your account, so if you don’t have that, definitely ask friends and fans to start following you. Once you have 250 followers, click here to complete the verification form. They also provide instructions on their site here to help you become verified.
The time you take to authenticate and verify your accounts will be a step in the right direction to protect your name and brand. And there’s absolutely nothing wrong with that.