Technics announces global partnership with Red Bull BC One

Since its inception, the Technics brand has made it a mission to contribute to the enrichment of music culture around the world and has supported artists and music events while innovating and manufacturing its products. As part of our global strategy, we have signed an official global partnership with the biggest breakdance competition in the world, Red Bull BC One.

We’re kicking off the collaboration with the launch of an online breakdance (or ‘breaking’, as it’s referred to in the scene) competition, Red Bull BC One E-Battle. Founded in 2018, Red Bull BC One E-Battle gives anyone, anywhere a fighting chance to participate in the Red Bull BC One World Final. Hosted on, b-boys and b-girls from all over the world can upload their breaking videos and participate in an online battle, judged by some of the most credible names in the breaking scene. Applications for Red Bull BC One E-Battle will open on August 7, with an online World Final set for late October. The winners of both the b-boys and b-girls categories will receive an SL-1200MK7 (SL-1210MK7) as a prize.

In 2021, Technics will support international events across 10 markets until the Red Bull BC One World Final in November 2021. As part of the agreement, Red Bull BC One and Technics will be releasing exclusive content, online competitions and both digital and on-site activations to drive fan engagement.

History of Breakdance and DJ Music

Dance and DJ music culture are deeply intertwined, and their history goes back to the birth of the DJ movement. In 1970, a legendary DJ took two Technics Turntables outdoors and invented a performance called breakbeat, which would essentially sample the same portion of the record on two separate turntables and then mixed together simultaneously creating a new track. This rapidly became a phenomenon, and a new musical and cultural movement was born between hip hop and breakdance. Breakdancing is currently one of the biggest dance categories in the world and is gaining popularity following its provisional approval for inclusion in the Paris 2024 Olympic sports programme.

The Technics SL-1200 series is still a favourite amongst DJs around the world, whether playing EDM, Trance, House, Techno or Breaks – their versatility shines through for every genre. Technics will provide the latest SL-1200MK7/SL-1210MK7 Direct Drive Turntables and EAH-DJ1200 DJ Headphones to support DJ’s playing at Red Bull BC One events around the world. Technics strives to contribute to the enrichment of both DJ and dance culture through this collaboration with Red Bull BC One, which was delivered by London-based sports and entertainment consultancy Right Formula.

About Red Bull BC One

Red Bull BC One is the biggest and most prestigious one-on-one breaking competition in the world. Every year, thousands of breakers compete for a chance to represent at the World Final. 16 b-boys and 16 b-girls earn the right to enter an all-out battle on the Red Bull BC One stage, but only one will be crowned the champion.
With 16 World Finals hosted in major cities around the world since 2004, Red Bull BC One has over 50 qualifier events and programs (cyphers and camps) in over 30 markets. For countries without an event, the Red Bull BC One E-battle gives anyone with an Internet connection, anywhere in the world, a fighting chance to become their next country champion.
Red Bull BC One is also home to one of the world’s most competitive breaking crews, the Red Bull BC One All Stars.

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This is the latest model of the iconic SL-1200 series, which to date has sold more than 3.5 million units. While preserving the same operational feel of the original 1200MK series, which has been loved by DJs for many years, these models adopted a new type of direct drive motor to achieve higher sound quality. Further, they support 78 rotation playback, and have features such as reverse playback, that expands and enhances the range of DJ functionality.

DJ Headphones EAH-DJ1200

These are the successors to the RP-DJ1200, which have sold over 500,000 units since their introduction in 1996. They have evolved into having a sound quality that allows users to monitor sound comfortably even in the loud volume environment of the world’s biggest clubs. With a detachable cord and 270° Swing Arm Mechanism, sound can be easily monitored with one ear. These DJ Headphones meet the exacting needs of users from novices to the world’s elite DJ’s.

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About the Author

Loves long walks along the beach, holding hands and romantic 80's power ballads, partial to electronic music and likes to make the odd mix or two.