Festival Insights and the UK Festival Awards are proud to release the UK Festival Market Report 2017, an in-depth examination of consumer demographics, preferences and behaviour based on research undertaken from October – November 2016. The insights contained within the Report were gleaned from a sample of 8000 festival-goers who took part in the annual UK Festival Census, an extension of the UK Festival Awards’ voting platform.
Areas covered in the document include attendees’ opinions on ticket prices, improvements they’d like to see implemented at festival bars, what types of music they consume, their most prioritised amenities at festivals, and much more.
Download the full report here. To check out some excerpts, please see below.