With all the talk of corporations infiltrating Burning Man, along with it being overrun by Google rich kids finding inner peace whilst charting private planes to get to the festival, a new advertisement that mocks Burning Man’s corporate influences and was itself produced by sandwich company Quizno’s (as a faux-installment of The Maze Runner movie franchise) We had a good laugh as it is quite close to the truth.
As the Reno Gazette-Journal reports, Burning Man isn’t very amused, perhaps because the ad strikes such a nerve. Spokesperson Jim Graham Burni says legal action is being considered because the video is theft of the event’s intellectual property.
“We are pretty proactive about protecting our 10 principles, one of which is decommodification,” Graham said. “We get a quite a number of requests each year from companies wanting to gift participants with their product or to capture imagery or video of their products at the event, and we turn them all down.”
Either way, we laughed