Video Premiere: No Label – MEGA (Red Bull Records)

Photo credit: Adi & Stefano Adamo

No Label (aka Carlo Megighian) is a young Italian producer, composer and multi-instrumentalist from the small city of Padua. Recently partnered with Red Bull Records, his music came to the attention of the label because of his unique experimental style. One moment he can delve into maximalist glitchy electronica, then the next he will flirt with languid ambient textures… all informed with a leftfield hip-hop sensibility from his roots producing for Italy’s biggest Trap/Rap artists.

After dropping his first of two Red Bull Records releases this spring, No Label has released a video for his track ‘MEGA’. Directed by Alex + Plex, it is a dark surrealist journey into the night, whose vivid saturated colours and adrenaline filled pace perfectly compliments No Label’s maximalist agenda.

“Working with Alex + Plex was a bomb as we immediately understood each other, The video reflects the chaos of the track through these shots on multiple screens, and the aesthetic of “digital rave” through strobing and distorting effects. The various screens show various “worlds”, all united by the fact that they belong to the “world of the night”, which is presented in its various forms.” – No Label

No Label wasn’t surrounded by music growing up. His journey began late in school learning classical guitar on a dusty old relic belonging to his mother. Music was a welcome distraction in the unexciting industrial province of Northern Italy. An epiphany was realised when he came across Nirvana whilst surfing on YouTube. After hearing the initial riff of “Smells Like Teen Spirit” he, like so many budding musicians before him, promptly asked his parents for an electric guitar. Still only 14 years old, No Label quickly formed a band, Animal Farm, with himself on guitar, and friends on electronic drum machine bass and vocals.

Despite not lasting long, being in a band gave him a taste for producing, mixing genres and experimenting with arrangements. At this time he was becoming increasingly fixated with the gnarly sounds of Italian Trap with its banging 808s and tales of crime culture. It was at this point that his No Label alter ego began to take shape. “I just thought they were cool and the memes were funny, so as a joke I started making beats, but people kept asking for more and more of them. I didn’t take it seriously at first and even used an automatic name generator on google which came up with No Label and that has stuck”.

Slowly he began to explore beyond the confines of Trap. Whilst expanding his horizons he was drawn to artists pushing the fringes of electronic music such as Flying Lotus and SOPHIE. As a result of his ever-evolving style, No Label’s production skills became increasingly noticed. A chance encounter led to leftfield Italian hip hop label Pluggers persuading him to create an album. The self-titled opus was released in late 2019, and this is where No Label fully expressed himself, weaving, chopping and pasting his way through a multitude of styles.

No Label’s unique production style was now being recognised by major Italian Hip Hop / Trap artists, who began to tap him up for his services. 2020 saw No Label work on productions for Egreen (“Idee Chiare”), Dola & Ugo Borghetti (“Pepita”) and Joe Scacchi ( “Bitch”). Producing for other artists is something No Label does with great pleasure.

“I always have to balance my ego with other people’s artistic vision. When I make my own music, I’m free to make weird tempo changes or crazy transitions’.” – No Label

2020 the world was brought to its knees. Instead of succumbing to the monotony of the enduring lockdowns, No Label kept himself busy by pushing ever further with his musical explorations and honing his production style. As he experimented with new sounds he was soon stacking up demo after demo. This dedicated work ethic did not go unnoticed as in late 2020, No Label partnered with Red Bull Records, with whom he has further developed and shaped his sound.

With ‘MEGA’, the first of two Spring 2021 releases, No Label is the latest in a series of global artists to release singles through Red Bull Records.

For more on No Label: Instagram / Soundcloud / Spotify


About the Author

Director and DJ, Ian French (Naif) is passionate about every genre of music from Breakbeat, to Drum & Bass, to Techno and House. If he was to describe his preferred style of music he would probably describe it simply as electronic music. Besides his love for music and DJing his other passions are travel, wine, and eating too much good food!