Youth Control Games announces first dance music labels to join MIXMSTR virtual DJ world

Defected, Dirtybird and Glasgow Underground are the first labels to make selected tracks available within the free-to-play mobile game. Available on Android and iOS, MIXMSTR uses rhythm action gameplay combined with strategic music selection as users try to build a successful DJ career. The addition of real world labels adds another level of authenticity to the MIXMSTR virtual clubbing world as players progress from a gig at the local pub to headlining huge clubs…

Youth Control Games has announced that heavyweight dance labels, Defected, Dirtybird and Glasgow Underground will be the first to make selected tracks available within MIXMSTR, the first ever DJ culture mobile game. Launched mid-November and available on Android from Google Play and iOS from the App Store, MIXMSTR is free-to-play (with in-app purchases) and features an array of clubland characters as well as music from real electronic music artists. Players combine rhythm action gameplay with strategic music selection to fill the dancefloor, aiming to win fame and money to build their record collection, develop their DJ skills, and take their DJ career from a gig in the local pub to playing headline sets in the biggest clubs. Now the MIXMSTR record store will offer players the chance to DJ with tracks from some of dance music’s leading labels, including CamelPhat ft Elderbrook’s Grammy-nominated hit, ‘Cola’. The new music will be phased into the game over the coming weeks alongside other tracks from established artists signed to Youth Control Records.

Youth Control Games continues to develop the most authentic DJ culture possible as part of the MIXMSTR virtual world and the addition of three of house music’s most respected labels is a statement of intent. Defected Records is arguably the most influential UK house music label of all time, synonymous with quality; San Francisco’s Dirtybird has grown from a group of like-minded music-lovers into one of America’s leading house labels and party brands; while Glasgow Underground remains one of the best-loved house labels out there, 23 years since it first launched. With more names to be announced, these dance music brands will also integrate into new features as the game evolves, such as avatar customisation and branded club nights, as they cross over to influence the club scene in MIXMSTR just as they do in the real world.

Youth Control Games CEO, Timo Juuti said,

“We are beyond excited to welcome these hugely influential labels into MIXMSTR. It has always been our aim to recreate within our virtual world, as much as we can of the real world club culture we love, and just seeing names like Defected, Dirtybird and Glasgow Underground involved goes a long way towards that goal. We have plans to bring in more music and more clubland names which players will recognise, and to deliver new ways to engage with them within the game as the MIXMSTR world evolves.”

Since officially launching just 4 weeks ago, MIXMSTR has been downloaded close to 400,000 times with ratings of 4.5 out of 5 on Google and 4.8 out of 5 on Apple. It has crashed into mobile gaming charts around the world, scoring top 10s in 66 countries already in the ‘music games’ category. Highlights include UK, Brazil, Spain, Italy, Denmark, Portugal, Australia, Finland, Mexico and The Netherlands, as well as hitting no.1 in the likes of Belgium, Greece and Croatia with much more still to come. The latest update has seen improvements to the in-game Record Store with additional rarity categories and new record bundles now available. With many more additions and improvements on the way, MIXMSTR is the only immersive mobile game which lets clubbing fans live the DJ life wherever they are.

Download for Android and iOS

App Store: http://j.mp/Mixmstr_AppStore
Google Play: http://j.mp/Mixmstr_Google


About the author

For the last 20+ years, Damion has been an international touring DJ, promoter, touring agent, label owner, magazine editor and producer. He is currently the Group Editor and Managing Director of Decoded Magazine. Hear more at https://soundcloud.com/damionpell-1

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