Access All Areas – Just who is London’s Kurv?

Following the KURV of sound to a place where genres blur and basslines throb in the heart of one of London’s best clubs. No style or sound is off limits at KURV, so bring an open mind and get ready to move your body to one of the most varied and innovative assortments of talent around. This weekend, Kurv lands at London’s infamous EGG Nightclub, heading this event will be Norway’s Finnebassen, a true underground trooper who is sure to be a massive draw on the night. As a DJ he has played every major club and festival in the world in the last couple of years, from Watergate in Berlin to ADE in Amsterdam. As a producer he serves up dirty, melodic house that is rich in design and high in impact. It comes on labels like NastyFunk, Noir, Underground Audio and many more, and so tonight is sure to be a magical experience.

As well as that, chief Underground Artists man Dale Howard also plays. He has quickly shot up through the ranks and DJ charts for his infectious house beats on labels like Noir, Gruuv, Get Physical and Morris Audio. As such he now spends every weekend playing the most esteemed clubs and festivals around Europe.

Next up from the esteemed Underground Artists crew are Him_self_her, a house act with a big current buzz and following, with support from the likes of Pete Tong, Jamie Jones, Hot Since 82, Solomun, H.O.S.H, Lee Foss, and Sandy Rivera. Damian Lazarus has just signed the pair to Crosstown Rebels, with the production duo from Leicester are currently taking the scene by storm. Perhaps best known for their release ‘Gone Too Long’ on Cream Couture records in 2012, the track spent 11 weeks at No 1 in the Beatport New Disco chart, and spent a mind blowing 7 months in the top 10.

Decoded thought we should investigate just who is Kurv and why are they making huge waves on the London scene?

Hi Darragh, it’s a pleasure to meet you. Tell us about Kurv. What’s the vision behind the brand and where do you see it going in the next 5 years?

Kurv was the result of the clubs owner Laurence Malice and myself talking about the variety of good music out there and wondering how we could begin a night to showcase in Egg. The idea as abstract as it sounds come’s from the curve or ‘Kurv” of the sound wave and how in all that curves different manifestations we get all the different manifestations of music. Kurv is all about riding that wave and focusing more on quality music than any narrow genre. I think our diverse bookings stand as a testament to that.

A lot of work goes into getting a night off the ground Can you explain to process from initial ideas to showtime?

We live music and production it surrounds us all the time when you work so closely to a venue like Egg and it’s especially it’s owner Laurence. It’s our heartbeat so all our ideas come from the environment Laurence and egg carefully curate.

Egg 13.03.15-001 (Custom)

Tell us about your residents. How important for brand identity is it to have a few DJs you know will create the right vibe for your party?

Residents are vital you need to have people in your party who intimately know the venue and the sound your going for warming rooms up or keeping rooms going your residents are the fulcrum around which your night rotates.

Your nights feature a smorgasbord of talented DJs. Do you feel that the addition of the heavyweight artists adds to your position in the
marketplace?

We believe it’s the people dancing alongside the DJ’s playing that create the party and it’s really the people who come to the events that drive the programming. We try to create line-ups of artists whose music we love and that all our people love.

London is the envy of the world in terms of clubbing destinations. On a night off, where would you go to party?

I know this is gonna sound cliche but in all seriousness I honestly don’t go anywhere in London other than Egg. With four diverse rooms all creating different spaces to party in and with the newly created 3 outdoor terraces it’s such a crazy space always changing and moving. Everywhere else if you’ve been there once then that’s it done.

RYAN1660 (Custom)

This weekend sees you play host to the excellent Underground Artists agency, with Finnebassen headlining at Egg. Having not been to Kings Cross for a number of years, whats it like now, and what can people expect at the show?

Kings Cross is buzzing I’m even shocked at how much it’s changed! This Friday come and be prepared for a proper London party, amazing crowd, amazing vibe, amazing venue and most of all amazing music.

For tickets and more information, head here and you can follow them on Facebook


About the author

For the last 20+ years, Damion has been an international touring DJ, promoter, touring agent, label owner, magazine editor and producer. He is currently the Group Editor and Managing Director of Decoded Magazine. Hear more at https://soundcloud.com/damionpell-1

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