Berlin is back with a BANG on the International Music Business map. There is no question that the nation’s capital city is established as the epicenter of the German music business and is fast becoming recognized as one of the European hubs of creative, cultural, and technological design & industry too. Berlin is undoubtedly one of the coolest cities on the planet and, as well as being a hip gathering ground for artists, producers, designers, and liberal minds of all persuasions, is also home to companies such as Soundcloud, Native Instruments, Ableton, Viacom, the European headquarters of Universal Music, VEVO Germany, and many other organisations.
Berlin Music Week has caught the imagination of some of the music and creative industries most influential players, with a world-class conference set in a business-focused environment and an award-winning music program taking place in the hippest inner-city festival location, mixing sleepless nights with productive days, and allowing the creative legend of Berlin to continue to grow. We have programs and events available to suit you whatever branch of the business you work in. So, see you in September!
Up to that point: Let yourself get carried away by the trailer.
WORD: MUSIC RELEASED
In the wake of digitalisation and global connectivity, music, including other media content, has been freed from its physical medium. Depending on one’s point of view, this liberation could be good or bad. The fact is, this process has changed the music industry and music scene forever. Under the motto MUSIC RELEASED, the WORD! conference of the Berlin Music Week 2014 will address these processes, introduce new players and stakeholders, and shine a light on economic structures, while also presenting a whole new way of looking at the music industry.
INDIE IS COMING HOME: RECORDED AND VUT INDIE DAYS
Germany’s largest platform for recorded music, VUT Indie Days, has become a key part of WORD! and primarily attracts professionals from home and abroad. Besides keynote speeches, panels, speed meetings, elevator pitches and synch sessions, the Postbahnhof venue provides a product space with room for lounges and promotional offers, including business receptions and power lunches. After the successful debut of the VIA! VUT Indie Awards last year, the award ceremony will also be held this year to mark the conclusion of Indie Days.
INTERACTIVE MUSIC, TECH & STARTUPS
What happens when music is set free? It’s not just about new digital players entering the field, sometimes the starters have to get off the pitch or find new positions. To some extent, the rules of the game have changed, or a game changer, like Apple in its time, comes along and completely levels the playing field with a new device and its associated ecosystem. The program will be rich in variety of different topics and formats.
DAVID BOWIE: “BERLIN IS THE GREATEST CULTURAL EXTRAVAGANZA THAT ONE COULD IMAGINE.”
LIVE MUSIC PROGRAM: SOUND!
Our live music program, SOUND! takes place in Berlin’s most famous clubs and buildings in the vibrant Kreuzberg-Friedrichshain neighbourhood and includes our newcomer showcase festival, First We Take Berlin, Berlin Festival, and the New Music Award.
FIRST WE TAKE BERLIN
First We Take Berlin is the club showcase festival of Berlin Music Week. In 2013, the event won 3 nominations at the European Festival Awards and saw more than 5,000 visitors, more than 80 artists, and a line-up including performances by S O H N / Balthazar / Babylon Circus / NYPC / Fenech-Soler / Jagwar Ma / Charity Children / Matias Aguayo & The District Union / Claire / FUCK ART, LET’S DANCE and many others. The festival takes place on 4–5 September in more than a dozen venues in the vibrant Kreuzberg neighbourhood, just across the river from our conference centre at Postbahnhof.
Photography: Stephan Flad