Ministry of Sound is to host a live video streaming platform, beaming gigs from the London club every Friday and Saturday night to fans via the MoS website. Having Launched with Benny Benassi on Saturday, April 19 from 1am until 7am, ‘Live From The Club’ will provide high quality video through five fixed cameras from the club’s main room The Box.
The streams will then be available on-demand from the Monday of each week.
Ministry of Sound has been granted a non-precedential license from PPL and PRS to deliver video streaming of DJ sets through its website.
“Live From The Club gives millions of clubbers the chance to see and hear the world’s biggest DJs at Ministry of Sound every Friday and Saturday night,” said James Garside, Product Manager – Apps & Platforms from Ministry of Sound.
“We’ve broadcast audio-only DJ sets via Ministry of Sound Radio for nearly two years; but a video stream brings to life the experience of our award-winning club. There are no barriers to accessing the content – Live From The Club is hosted on our brand new website and available via mobile, tablet and desktop devices. In addition to delivering high quality audio and video to the audience, our key priority has been protecting the privacy of our clubbers by focusing on wide club angles and shots of the DJ.”
Director of licensing at PPL Tony Clark said: “Performance rights are an increasingly important source of revenue for both our performer members and rights holder/company members. Having a flagship brand like Ministry of Sound looking to engage with its customers in this innovative way demonstrates how PPL licensing can both support our customers in developing their businesses and grow performance revenues for our members.”